blog url vs web site url

I have a blog question I'm hoping someone will have an answer to!

I'm setting up a blog to go with an established web site. I'd like to integrate it closely with the site for SEO purposes. Ideally, love to use the seo juice from trackbacks and links from other blogs and sites to build up the actual web site url. What I want to do is set it up as if it's a page within the site: www.specialtyliving.com/blog and not blog.specialtyliving.com which is basically a different url altogether.

The problem is typepad won’t redirect or map to specialtyliving.com/blog. So, my question is, CAN you actually set up a blog as a folder within the site and if not, what would you recommend?

5 Bizniks have posted replies

Posted by Barry Hurd, Seattle, Washington | May 22, 2007

You should use WordPress. It has far better SEO mechanics than Typepad, and it can be put on a extension of the main url.

You can buy a hosted license for Typepad, but for the level of customization you need to do to pull the shopping cart items over for the blog, I would still go with WordPress.
Posted by Sterling Peake, Vancouver, Washington | May 22, 2007

I'm having this problem too except I did go with wordpress, downloaded it, created the database and just can't figure out how to get it into an html page on my existing site because it's in php.

As soon as I find out, I'll let you know too.
Posted by Fred Lebhart, seattle, Washington | May 22, 2007

If you haven't got this figured out yet just drop me a line and I'll help you set it up -not just that i'm a friendly fella but as a new member i need to build some karma!
Posted by Sara Smith, Jackson, New Jersey | May 23, 2007

As a business that wants to add a blog to their site, the best way is to integrate it into your site and host it on your server rather than hosting it somewhere else.

Sonya, after looking at your site, You run ASP so it won't be so easy to run something like Wordpress and you should instead consider a more compatible blogging platform like subtext: http://subtextproject.com/, given your host supports ASP.net

And Sterling, while wordpress is extremely easy to install and work with, you do still need to alter it's "theme" (the look and feel) in order to match your site. This can be tricky if you aren't familiar with HTML and CSS.
Posted by Sonya Neblett, Asheville, North Carolina | May 23, 2007

Thanks guys!

I greatly appreciate it. I personally use wordpress but for this project two of the company blogs have already been setup on typepad so was hoping to be able to integrate it.

I'll check out that subtextproject link.