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<span class="provip_member_name">Dominic Canterbury</span>
Dominic Canterbury
President/CEO - Dibspace.com
Seattle, Washington
Posted by Dominic Canterbury, Seattle, Washington | Nov 14, 2007

Subscribe to Community-wide general discussion Business Boot Camp, Anyone?

I've been looking for new and better ways to help out the Indies and I think I've come up with a good one. Love it or hate it, I'd love the feedback.

From what I've seen, and I've seen a lot, with most independent businesses the greatest hurdle is not lack of ideas, motivation or even money. Indies tend to be powerful idea-machines and you can always hire someone to help make your ideas better. Most of us are highly motivated. And building a business isn't that expensive, and when it is there's always loans.

The biggest problem facing Indies is actually lack of focus and discipline. There's a lot of wheel-spinning and not a lot of progress.

To address that issue, the core issue, the Root Cause, if you will, I'm considering putting together a kind of Business Boot Camp. It would be like an accountability group with a (friendly) drill sergeant.

I'm thinking the group could meet every other week for about two months. This should give us enough time to get everyone set up with their core marketing system.

Of course it could also be free form.

Or it could be purpose-driven. A Bloggers Boot Camp, for example, where you graduate when you have a full and marketable blog. (posts, design, etc)

Or it could be something I've never thought of.

What do you all think? What would truly help you turn your business into all that you know it can be?


14 Bizniks have posted replies

  • Elizabeth Lee
    Posted by Elizabeth Lee, Seattle, Washington | Nov 15, 2007

    I love the term "BOOT CAMP". Sign me up.

    I am in the process of starting a blog at seattleorganizingworks.info but truly do not know where to start. I would welcome this teaching tool. I am not much of a creative writer and dread the writing process. Perhaps a group that holds one another accountible is just what I need to launch this next organizing product.

  • Andrew Sengul
    Posted by Andrew Sengul, Seattle, Washington | Nov 15, 2007

    Sounds cool, Dominic. I think one of the core issues with many indie businesspeople is deciding on a focus and seeing it through, so the workshops could be centered around each person finding their individual focus and committing to it.

  • Dominic Canterbury
    Posted by Dominic Canterbury, Seattle, Washington | Nov 15, 2007

    I completely agree with you Andrew. In fact, the first module would be all about finding your Target Community. I teach the group how to see target communities then we'd all brainstorm about each other's communities then I'd send them off with an assignment to research that community.

  • Elizabeth Lee
    Posted by Elizabeth Lee, Seattle, Washington | Nov 15, 2007

    Joe Hage has been coaching me this week about identifying my target community and I have been resisting because frankly it is challenging. I did not realize how important it is to my business to stay focused. As an indie business person I tend to look for business from wherever it comes, but that can certainly deplete resources and now I also realize that it has been zapping me mentally.

  • Mark Silver
    Posted by Mark Silver, Portland, Oregon | Nov 15, 2007

    I think it's a great idea- our programs function on a similar basis.

    One thing I've seen, though, is that a lot of Indies, because of the love they have for their business, and because of what Elizabeth says just above, is that picking a target market is HARD work.

    It's brings up a lot of emotions, and can be very vulnerable. it requires you to plant a flag and say "THIS is what I stand for."

    Because of the process with that, you might need to allow for additional time.

    For our six-month program, and now for our upcoming one-year program, we spend the first five weeks in an intensive on working with target market alone, because that's the missing piece for so many people.

    After that, the systems and strategies can go in.

    It can, of course, be easier than that. But I've watched people struggle to put marketing systems in place, because they haven't yet settled into the target market itself.

  • Charles Redell
    Posted by Charles Redell, Seattle, Washington | Nov 15, 2007

    This is a good idea. I've seen similar things proposed here (I think) but they tended to revolve around the idea of checking in daily at an appointed time to make sure that folks are accomplishing the tasks they set out for themselves.

    This seems different though because it's an attempt to train ourselves to learn tools we need to run our businesses well. I like this idea a lot and would be interested in taking a part.

    My issue tends to be time management and motivation. I know my ideas, and I know how to communicate (it's what I do), but doing it all without being distracted by all the Web has to offer, that's where the rub is for me.

  • Banu Sekendur
    Posted by Banu Sekendur, Clearwater, Florida | Nov 19, 2007

    It's funny how these kinds of "accountability group" ideas have been tossed around in the last several months but I don't know if anyone followed through. That alone highlights the existing serious need for this. Dominic, you might be the one making it happen this time. :) You might make Biznik history (if you already haven't!). :)

  • Barry Hurd
    Posted by Barry Hurd, Seattle, Washington | Nov 19, 2007

    I agree with Dominic on this one, mostly because it is a factor that seems to be prolific in the start-up crowd I am used to dealing with.

    Great ideas are actually like pennies in a slot machine, you only notice the one that makes you a winner.

    Unfortunately I see a lot of folk put a few coins in the slot and stop progressing to the goal of winning, simply because they are not seeing immediate reward and impact.

    I often refer to the lack of progress as an inherent fear of success, or the unfortunate pain of being lost due to having no destination.

    (But hey, I am a hypocrite! My business changes every other month along with the technology)

  • Amy Woidtke (woid-key)
    Posted by Amy Woidtke (woid-key), Seattle, Washington | Nov 19, 2007

    I was in an accountability group with some biznik ladies until recently when biz ventures took them in different directions. I loved having the group and miss the weekly meetup.

    I would love a new group!

  • Scott Brinkerhoff
    Posted by Scott Brinkerhoff, Marysville, Washington | Nov 19, 2007

    My challenge is that I work a 9-5 doing the same things I do in my own business. When I get home to take on my other work, I am beat and can't seem to get motivated and focused.

    I'm all for a boot camp to boot me in the butt and get me motivated and focused on the ultimate goal...

    Independence!

  • Dominic Canterbury
    Posted by Dominic Canterbury, Seattle, Washington | Nov 20, 2007

    Boy, That's some excellent feedback. Especially because it reflects what's going on for most of us Indies.

    Those daily-check-in type accountability groups can be wonderful, if you know where you're going. But if you don't, you'll just end up spinning your wheels faster and faster.

    As some of you pointed out, the crucial missing piece is the Target. It's amazing what happens to a business when they find their target. Suddenly the big and small details start becoming clear. You have a purpose. Rather than pushing in a hundred different directions at once, you start to focus your energy and build momentum.

    Any thoughts on a Bloggers Bootcamp? I'm liking that idea because, for one thing, a blog can be an incredibly powerful and practically free marketing tool. And a Boot Camp focused on blog creation would give you quite a bit of bang for the buck.

  • Roberta Winter
    Posted by Roberta Winter, Bremerton, Washington | Nov 20, 2007

    Hi St. Olafer, I definitely want to go to bloggers bootcamp. I have made one attempt at a blog, but I have not consistently worked at it, bloggers block I guess. I do have writing I want to post, I just need the proverbial boot! Is it possible to have this in an daytime setting as opposed to the evening thing? If everyone is independent can't they schedule time for a business event anyway?

    Roberta

  • heather b
    Posted by heather b, seattle, Washington | Jan 20, 2008

    This sounds like a great idea! I've been on my own for a month and while I have managed to get dressed everyday (barely) and stay social with meetings I feel a little adrift and spend all my time working on client stuff and none of my time on my own business. Count me in!

  • John Hays
    Posted by John Hays, Seattle, Washington | Jan 20, 2008

    Right on, Dominic!

    Blogging is a key part of my marketing efforts and I'm stalled. Because of the nature of my work, regularly scheduled day or evening sessions would work for me.

    Do it and we will come.

    John

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