Howard,
Boy, what a question. The soloprenuers we talk to are so passionate about what they do. And so good at what they do.
But I think sometimes it's that talking about themselves is so hard. If they took the approach that it's not all about them, but about solving other people's problems with their products and services, the communication would seem less like bragging and more like, "I can help you with this problem."
I think what you will offer at BizJam is so needed. The concept that we are in business to help other people solve their problems. That takes the attention off us and makes our conversations with customers all about what we can do to address their pain.
Thanks for being open to our suggestions and needs as solopreneurs, Howard.

