Thanks for the 'on-going discussion' regarding FUN in your business. It reminds me to integrate many of these thoughts into my articles/seminars. A general observation is to encourage a broader meaning of the word "FUN".
I have met medics who save lives daily, and they have told me they wouldn't trade what they do for anything. After further conversation, they confide that what they enjoy (broader use of FUN) are various things ...the level of intensity...a deep sense of connection with their fellow workers...a sense of gratitude knowing that they have in fact made a difference in someone's life.
And even in fields such as policemen, firemen..and others, who on a daily basis are in life/death scenarios, many confide that integrating laughter, humor, FUN, into their work is one of the ways they are able to balance the intensity.
We see this in movies...some true-life stories...playing jokes on fellow employees...after-work comraderies, humorous rites of passage for new recruits...all of it FUN.
When all is said and done, it really is not an "either/or" scenario, but rather "and". And this is what many businesses miss; that it is possible, necessary, to integrate the seriousness of a mission statement with creating an environment where "play" is given its due place of honor.
Perhaps Pat Kane, author of THE PLAY ETHIC, says it best: (quoted in Daniel Pink's book, A WHOLE NEW MIND: WHY RIGHT-BRAINERS WILL RULE THE FUTURE):
"Play will be to the 21st century what work was to the last 300 years of industrial society ~ our dominant way of knowing, doing and creating value".
While most companies consider their missions 'serious', some even life/death scenarios, if you dig deep enough, you will find , with the successful ones, that somewhere woven into the fabric of their day-to-day practice is the element of FUN.
And this is where we are...in the middle of another major transition. That is what I seem to be good at and enjoy; facilitating major transitions in the market place with greater ease.
Looking forward to further discussion!