That's a great cause, Regina. And yours is a huge question.
While I never was a "development director," as a grant writing consultant (for 15 years), I worked with a few small nonprofits that desperately needed money to keep the doors open. Mostly my clients were larger and qualified for state and federal grants (the $200,000+ kind).
I think your best bet is to start locally and develop a donor list that way. Events can be very time-intensive and it sounds like you are doing this on the side in your "spare time" (spare time? what's that?).
I've seen a few organizations have some success spending a weekend afternoon at Petco to promote their animal-focused 501(c)(3) and develop a list of people to put on their e-letters, as well as ask for donations. You definitely need to find where your audience (animal lovers) hang out.
Best of luck to you!


