How Effective is Your Website?

Haven't had a chance to read it all, Erin, but this looks like it will be very useful. Thanks for sharing the link.

By coincidence, our next marketing e-tip is on the importance of strong website headlines and we are sharing some of the Poynter Institute's Eyetrack studies on how web users read text when they visit a site and how important its placement is.

This article is a great resource.

Sure, Erin. It goes out on Tuesday morning to our subscriber list but I'll also include a link to it on this thread.

Thanks Erin for posting this. I am devouring all that comes my way lately - Thanks for the link to Smashing Magzine. It looks like a terrific resource. I look forward to meeting you both at an event soon.

Say how do I put the tag line on my signature? grin Terry

Erin,

Go to your profile. Click on "Account," then click on "EDIT" down by the biznik post signature. That gives you a place to put in your signature text and your link.

Being the chief online networker for marketingyoursmallbiz.com, I don't make it to tons of events, but I'd love to meet you. Hope that happens sometime down the road.

Judy

Hey Erin, enhaling everything you can lately? Sounds like you are having a good weekend! Just kidding....

Yeah, there sure is a ton of information out there. I like the saying, "Getting information from the internet is like getting a drink from a firehose". But thanks for sharing this article, it was great stuff.

And on another note, would love to meet you sometime. Hope to run into you at event soon!

Erin,

You asked me to post this, our most recent free marketing e-tip, here. (It's on writing killer website headlines, but it also has some good Eyetrack research on web viewing patterns.) To see the e-tip,
Click here

Hi Erin,

Yes, there has been a lot written about the F-pattern, too. This is all good stuff, particularly the above three tips.

I am always visiting new blogs (there are so many of them out there!), but I've found three that are consistently excellent, good enough to subscribe to their feeds:

1. men with pens (menwithpens.ca). This is a slightly crazy Canadian duo, writer and web designer. They use a lot of humor to drive their points home. They are creative, every once in a while posting another "drive-by consult," a quick website crticque using a real example. CAUTION: They have just taken a two-week "blogging vacation" and are starting a new blog, so I don't know where they are headed.

2. Copyblogger (copyblogger.com). Very good, practical tips from Brian Clark.

3. remarkable communications (remarcom.typepad.com) Sonia Simone is astute, funny, with creative ideas and thoughts on marketing.

I get many, many ideas from these bloggers and save the key concepts to write my own take on them later, either in my blog or e-tips. They give me lots of morsels I can twist into new ideas.

Hey, wouldn't it be a great idea to share some of our favorite blogs?

Oh, Erin, you web crawler, you.

I visited Smashing Magazine and it looks like some very good stuff. The other three, I'm going to pass along to Bob, who wears the graphic designer's hat in our biz (among many other hats).

Thanks for sharing.

Wow. I've never seen the eye tools thing before. What a great reminder on usability. Great post.