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<span class="supporting_member_name">Tshombe Brown</span>
Tshombe Brown
Bellingham Business Coach for Real Estate Agents, Portland Business Coach / HR Consultant, Human Resources Consultant
Portland, Oregon
Posted by Tshombe Brown, Portland, Oregon | Aug 20, 2008

Subscribe to Community-wide general discussion How great copy can move you to tears and persuade you to open your wallet

So, has anyone else read read Joe's latest blog entry?

I was moved to tears.

Isn't that the business we are all in? To emotionally impact others so that they are compelled to buy what we're offering?

Joe is clearly in the business of providing massive value to people because he knows his gift will enhance the lives and businesses of entrepreneurs.

Do you believe the same about yourself and your gift(s)?

If you haven't seen the short video Joe shares on his blog, go now, study it, and apply the same technique in your own marketing copy.

Thanks, Joe.

6 Bizniks have posted replies

  • Judy Dunn
    Posted by Judy Dunn, Seattle & Renton, Washington | Aug 20, 2008

    Outstanding. So powerful. Makes me love the fact that I'm a writer!

    Thanks for the inspiration.

  • David Krafchick
    Posted by David Krafchick, Seattle, Washington | Aug 23, 2008

    It's a beautiful film. Simple, but I agree, truly magic.

    It's not just the power of words, it's images as well.

  • Trish Caruana, M.S.W.
    Posted by Trish Caruana, M.S.W., Baltimore, Maryland | Aug 25, 2008

    Thank you for sharing this. It was beautiful on many levels. Trish

  • Sasha Vasilyuk
    Posted by Sasha Vasilyuk, San Francisco, California | Aug 26, 2008

    Wow, great film! As a journalist, makes me think about the power of a story.

  • Tshombe Brown
    Posted by Tshombe Brown, Portland, Oregon | Aug 26, 2008

    It's it great?

    Tapping into the emotion of our target market is the key to persuasion and motivation.

    Like you say, David, the images have power, too. Indeed, how we craft our words can evoke images like these.

    The film also reveals how just one small change can make all the difference in the world.

  • Chris Haddad
    Posted by Chris Haddad, Seattle, Washington | Aug 27, 2008

    Oh, come on . . . we all know that copy doesn't matter =-)

This forum is unmoderated, but please keep discussion courteous and not too far off topic.

Members posting in this topic

  • Judy Dunn
    Copywriter
    Seattle & Renton, Washington
  • David Krafchick
    Certified Legal Video Specialist Videographer/Co-Inventor...
    Seattle, Washington
  • Trish Caruana, M.S.W.
    Business Consultant and Coach
    Baltimore, Maryland
  • Sasha Vasilyuk
    Journalist/coworking space owner
    San Francisco, California
  • Tshombe Brown
    Bellingham Business Coach for Real...
    Portland, Oregon
  • Chris Haddad
    Word Mercenary / Marketing Wonk
    Seattle, Washington

Post tags

  • joe hage
  • marketing
  • compelling copy
  • emotional impact
  • persuasion
  • power of words