I'm not a blog consultant, and I don't even play one on TV, so YMMV:
On traffic: the simplest way to build traffic is to consistently provide value to people on a topic you have expertise on. There are tons of tricks but they won't help much if what people read when they get to your blog isn't valuable to them.
Bag 'O Ideas:
1) If you want Seattle traffic, make sure all your clients, friends, family, etc. know about your blog, and know why it might interest them. Your clients are your most powerful network to start with - they already respect your opinion and want more from you.
2) Offer advice. Linking to NYT articles provides one level of expertise - the expertise of the NYT article author. But it's more valuable if you provide your own context - what questions did the article raise and what are your answers?
3) Have a rhythm. People seem to obsess about volume of blog writing, but that's not as important as rhythm. If you make it clear you'll post an opinion or article every Wednesday, people will learn to expect, and appreciate, that kind of consistency.
4) Provide value. What are the common questions you get asked? Common misnomers about naturopaths? Common ailments people make mistakes about? Pick a juicy topic each week and dig in.
5) I think there are quite a few naturopaths on biznik - email them, or organize a lunch with blogging/Seattle alternative media, as the topic. Maybe you can form a blog together that you all contribute to.
And for ref:
Does one bring traffic to one's blogsite by linking to other blogs
Call it either a blog, or a site.
And a trackback is a way to find out who is linking to something you wrote. Depending on the blog software you're using, you'll be informed of trackbacks in different ways.