Mikelann, my web mistress, Emma McCreary, is a member of Biznik (look in the Portland Oregon listings), and she's a wiz with all things internet related. And she's partnered with a back-end developer, also a woman, Emily Dickinson (yeah, she knows her name is rather famous...) You can find their contact information here: http://www.selfemployedcreatives.org/web.htm
Hey Fellas ~ please don't be offended. There are studies that show that boys/girls, men/women react to electronic everything differently.
Forrester Research has recently released a study about this very topic, "What Women And Men Want — Online" [http://www.forrester.com/Research/Document/Excerpt/0,7211,42324,00.html]. Although this report probably does not promote the idea of women working primarily with women in developing web offerings, one would think that it'd better the odds of creating an appropriate final product by using resources that intimately understand the needs and wants of the target market. I mean, if I were working on creating a web offering geared toward snow boarders, you can bet I'd prefer to work with programmers and designers and copywriters who have experience snow boarding. It just makes sense as they know the challenges, highs, lows, in and outs, and the nuances of the snow boarding culture.
It's just one way of skinning a cat when you have a fixed budget. Although I don't have quotable, hard-core, evidence, it seems to me that hiring people on your team who come from the area to which you intend to market your product/service saves time and money--provided they have the level of skill sets you need to do a great job.
As an entrepreneur you're always trying to make your money and time work harder for you, rather than the other way around, and being smart about who you hire to work for you is a big assist.
Does that mean you don't hire a man for this kind of job? Depends on the person hiring I suppose. Me, I'd weigh the pros and cons of who's available, and in my budget parameters, and whoever weighs the most in the pros arena would most likely win.
Just my 2 cents...
A.