Fremont, IN Community

Mikelann Valterra
Mikelann Valterra
Director, Women's Earning Institute-- Conquering Underearning!
Seattle, Washington
Posted by Mikelann Valterra, Seattle, Washington | Sep 17, 2007

Subscribe to Community-wide general discussion Looking for some techie women

Okay, I need some advice or referrals to some techie women that really know their stuff. I’m an “expert” in a pretty specialized area (women’s earning issues- I run the Women’s Earning Institute) and I am trying to launch what I am calling a virtual Earn Your Worth program, but I think I need some help, and I can’t figure out how to search for it. I want a woman (because this program is aimed at women) who can help me think through how to best teach women/ create on-line communities of women/ market to women on the web. I’m about to drop a lot of money on some web development, but I’m hesitating because I’m afraid I’m missing something (don’t really know what I’m doing?) and my awesome web developer is doing what I tell him to do. (Yes, yes, the blind are leading the more technologically advanced…. Perhaps not a good scene.) Is there such a thing as a consultant who really gets working with women on the internet? I think I would feel better if I could show someone what I was doing.


9 Bizniks have posted replies

  • Barry Hurd
    Posted by Barry Hurd, Seattle, Washington | Sep 17, 2007

    Well... I would recommend that you actually dig up some resources and affiliations in the women's investment and start-up sector. Astia.org is holding a conference next month that my friend Lynn Brewer is doing the keynote for (and she lives here in Seattle.) Lynn is known for blowing the whistle at Enron(www.lynnbrewer.info).

    Also on the gal's list - I would reach out to the editorial staff of blogher.org, there are a lot of friendly and bright ladies there. There are also thousands of helpful readers in that audience. If you want some other recommendations- you could also talk with Heather Gray (http://www.linkedin.com/in/heathergray). She knows the online space pretty well and did projects like Monster.com and Jobster.com.

    In any case, while I understand the idea of keeping women involved in helping women earn more... isn't it a bit of a skewed methodolgy thinking that men/women don't know how to train/market/recruit each other?

  • Richard Fehling
    Posted by Richard Fehling, San Diego, California | Sep 17, 2007

    Are you saying that you dont trust men?

  • Adrienne Fritze
    Posted by Adrienne Fritze, Portland, Oregon | Sep 17, 2007

    Mikelann, my web mistress, Emma McCreary, is a member of Biznik (look in the Portland Oregon listings), and she's a wiz with all things internet related. And she's partnered with a back-end developer, also a woman, Emily Dickinson (yeah, she knows her name is rather famous...) You can find their contact information here: http://www.selfemployedcreatives.org/web.htm

    Hey Fellas ~ please don't be offended. There are studies that show that boys/girls, men/women react to electronic everything differently.

    Forrester Research has recently released a study about this very topic, "What Women And Men Want — Online" [http://www.forrester.com/Research/Document/Excerpt/0,7211,42324,00.html]. Although this report probably does not promote the idea of women working primarily with women in developing web offerings, one would think that it'd better the odds of creating an appropriate final product by using resources that intimately understand the needs and wants of the target market. I mean, if I were working on creating a web offering geared toward snow boarders, you can bet I'd prefer to work with programmers and designers and copywriters who have experience snow boarding. It just makes sense as they know the challenges, highs, lows, in and outs, and the nuances of the snow boarding culture.

    It's just one way of skinning a cat when you have a fixed budget. Although I don't have quotable, hard-core, evidence, it seems to me that hiring people on your team who come from the area to which you intend to market your product/service saves time and money--provided they have the level of skill sets you need to do a great job.

    As an entrepreneur you're always trying to make your money and time work harder for you, rather than the other way around, and being smart about who you hire to work for you is a big assist.

    Does that mean you don't hire a man for this kind of job? Depends on the person hiring I suppose. Me, I'd weigh the pros and cons of who's available, and in my budget parameters, and whoever weighs the most in the pros arena would most likely win.

    Just my 2 cents...

    A.

  • Mark Silver
    Posted by Mark Silver, Portland, Oregon | Sep 18, 2007

    even though I'm a guy, I may have some useful input. I have an online business community- paid membership- The Business Oasis, that seems to have shown up as 90%+ women, and is VERY active and engaged. I could use to learn how to get more men engaged on it, but in the meantime, what we're doing is working very well for women.

    I have one woman in the community, who's been involved in online-community building for years tell me just today: "You could teach this to people who do this [build online communities] for a living- you've got something really going on here."

    I'd be happy to have a chat with you if that would be helpful. The technology I'm using is very simple, and either low-cost or free (open source).

  • Justin Baker
    Posted by Justin Baker, Seattle, Washington | Sep 18, 2007

    shae allen here on biznik might be a good person to talk to..want me to send an intro to you?

  • Mikelann Valterra
    Posted by Mikelann Valterra, Seattle, Washington | Sep 18, 2007

    To be very clear, I love men! (Well, that sounds a bit funny, huh.) I use lots of male service providers in my business. But I'm trying to be smart about marketing to women on the web, particulary when I am dealing with some very feminine issues- like how to conquer the "good girl syndrome in business" for example. Of course guys have similiar issues, I know. But I love what Adrienne said-- And I agree-- I think women interact with the web a bit differently, at least from what I know. And people tend to market to them differently as well. There are some awesome recommendations here. I will work on following up on them. Thank you so much!

  • Sonya Neblett
    Posted by Sonya Neblett, Asheville, North Carolina | Sep 19, 2007

    Hi Mikelann,

    Know I'm jumping in here late but wanted to add my two cents to this and point out that women and men DO interact differently to marketing messages - both online and in print. Barry is right, blogher.org is a great place to network and build up awareness for your product. You might also check out startupprincess.com - they routinely do features on women like yourself who are in business which would be helpful in building your brand and exposing you to a lot of new and interesting women business owners.

    For all you men...I just want to point out that anyone, male or female, can tackle this project depending on their skill level. However, I think what Mikelann is looking for is an intuitive understanding of what it's like to be a woman in today's business world and trying to make a living. If you haven't lived through the experience of being a woman and faced the issues she's addressing "earning your worth" it's difficult to create a message that will speak authentically.

  • Shae Allen
    Posted by Shae Allen, Seattle, Washington | Sep 19, 2007

    Hey Mikelann, I'm sending you a message right now. :)

  • Justin Baker
    Posted by Justin Baker, Seattle, Washington | Sep 20, 2007

    methinks mistress valterra would benefit greatly in keeping her business local...n lookie here^! my fav web diva hailing from seattle upper east side has made a splash here already! what's up Shae? Hope you kids can play nice now.

    i'm out..

    just wanna c u all blossom, Justin

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Members posting in this topic

  • Barry Hurd
    Social Media Promotion and Training
    Seattle, Washington
  • Richard Fehling
    Richard Fehling
    Contract Manager / Master Textile...
    San Diego, California
  • Adrienne Fritze
    Business/Marketing Consultant & Educator ...
    Portland, Oregon
  • Mark Silver
    Business Tenderizer
    Portland, Oregon
  • Justin Baker
    Care-Giver
    Seattle, Washington
  • Mikelann Valterra
    Director, Women's Earning Institute-- Conquering...
    Seattle, Washington
  • Sonya Neblett
    Innovative Marketing/Writing/Design
    Asheville, North Carolina
  • Shae Allen
    Shae Allen
    Designer / Marketing Dynamo
    Seattle, Washington

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