Marketing Tools 101

Before investing your hard-earned money on marketing efforts, check w/your vast Biznik expert pool for advice. Then also try these sites and do a search on each for info on email, web, viral, direct, podcasting, and other general marketing ideas.

There are tons of marketing sites out there to help you find advice, tools, and how-to's. Here are some of my favorites:

http://www.marketingsherpa.com/

http://promomagazine.com/

http://www.marketingprofs.com/index.asp

http://www.btobonline.com/

http://sethgodin.typepad.com/seths_blog/

http://www.google.com/services/

These are general marketing sites, many of which offer regular emails to keep you updated on trends and such. You can likely find more info by doing an online search. Your particular industry will probably have it's fair share of trade publications with matching websites with add'l info.

And, in the Shameless Plug category, if you are a B-to-C business (Business to Consumer, vs. Business to Business), then check the link below for additional ideas. http://www.comboplatter.net/events

Hope this helps!