Online Video Publishing (for training or marketing)

I've done various video promotion blips on several services.

You should keep video down to 4-5 minute sections and keyword code it properly in the communities. You can setup an account on VEOH to promote it on several vendors and if you ever want to, charge for viewing.

I'd be happy to talk with you about online video publishing resources. What is right for you usually depends on your message, your audience, your deadline/time, and your budget. It can also depend on what kind of video creation resources you're using. I have experience helping non-tech savvy people get their content online, as well as helping very busy and tech-savvy people. It's fun!

My first piece of advice when using this medium is (unless you're a professional actor) be yourself. People can tell really easily when you're being fake or covering anxiety, and it doesn't provide the engagement we're all looking for. Finding the balance between role-playing and honesty is crucial to making the message successful.

Give me a call, we can talk more. (206) 420-6480

Cheers!

Allegra

We've decided to use video extensively in the new release of Biznik's website. If you're a member of the private beta (all supporting members), you can see how we're using it right now, by visiting the beta site's FAQ page, which contains short video clips demonstrating how to use various parts of the site, how to reset your password, etc. For this feature, we're using Brightcove, http://www.brightcove.com, because the quality of their encoding is exceptionally high for the very short clips we need.

There are plenty of other options though. On the Biznik press page, for example, you can see an example of a video clip that's hosted via BlipTV http://www.bliptv.com (I have no idea how they work their business model - they don't even show ads or even link back to their own site after play-though).

The nice thing about Veoh is that they don't limit the length of the movie you upload (both of the aforementioned sites limit you to no more than 100 megabye uploads), so it's good for longer clips. We may be using them to post some Biznik workshops soon.

Video helps immensely. I'd say not to necessarily stay on one video sharing site or channel, as some traffic simply doesn't cross.

• Do any of you have experiences with free online video publishing with resources like currenttv.com or youtube.com?

YouTube is not bad if I want to show a quick clip of something I did or speak directly to the camera - it's more slanted towards consumer community, where some others have b2b segments. I find klip.tv has an excellent tool, VideoJug.com does an excellent job of giving you a multimedia channel of your content, that is also viral, and incorporates trackback for those who syndicate you. Then there's splashcastmedia.com which has a similiar, sleeker service that is more like a blog. If you're going to do a full-blown show with weekly updates, blip.tv is good.

• Are you using this type of media to promote yourself online or your content?

Yes.

• How do you use it to drive traffic back to your website, or produce business?

On some platforms like klip.tv, you can embed your URL in the player, and you can embed the entire player into your site. On YouTube, I briefly show my link before and after and it shows up in the description when you use the http:// prefix, people click on that and visit you at times. I like to send them to a specific URL where they can pick up more info.

Hope this helps! Tinu