After being inactive for about a year, this thread looks like it might take off again!
My business got off to a strong start this year. I filled my Marketing Mastery Program with 16 participants which will give me all the clients I need for a whole year. That's my "high-end" program.
My Action Plan Marketing Club is now up to about 360 members. That's my "very affordable" program.
I've done a lot of things to market myself over the years (my business is in it's 25th year!) but I think the number one thing contributing to my success has been growing my e-list and sending my eZine (email newsletter) out weekly.
My list is now at about 50,000 people and virtually ALL my business comes from that list. When I have a program or service I want to launch, I just send an email to the list.
Sure, it takes a good web site, a good service and a whole lot of other things, but without the list I'd have to work a lot harder to get clients.
Right now I get about 170 new subscribers to my e-list every week (it's actually been higher in the past) and then every week I send out my eZine, More Clients, with a new article on marketing for Independent Professionals.
One thing that helps get more subscribers is offering a free report and emphasizing that over the eZine subscription. That change alone, doubled my subscription rate!
I realized that the most important goal of my web site for first time visitors was not to buy my services or products (that comes much later) but to give them free and valuable information and collect their name and email address.
Even though I have a primarily online business, it's still all about building trust, credibility and relationships.
You can see how I do this on my site. Action Plan Marketing.
I hope this is helpful. If you really focus on building your list, do everything you can to set up your web site to attract new subscribers, and then stay in contact with that list with valuable information, you can grow your business in ways you can't even imagine.
You also need to be very patient and persistent! It took me a long time to build my list, but the effort was certainly worth it.
Cheers, Robert