Taking a stand - is it good marketing?

You need to find your niche market.... and if you want to cater to both types of clients (traditional/non-traditional) then, yes you will offend and lose out on the traditional clients business if they dont approve of your blog/stance.

If your niche market is of the non-traditional type then it shouldnt matter to you what the traditional types think.

I am an opened minded person and figure to each his/her own...I am not one to judge... but there are those that would view your blog/stance with critisism and as a result would not use your services.

One of the very things I have found it difficult to do (but I did it) was to narrow down my niche market and say no to anything that doesnt fit into that niche.

I think taking a stand is excellent marketing. I know I would gladly direct my business towards those who were willing to lay themselves on the line to give voice to unpopular issues. In this instance I would be inspired by my own support of the cause. I think though that even in situations where I didn't necessarily have a vested interest in the discussion at hand, I feel an instinctive trust of folks who are involved enough in a topic which might seem like a mainstream faux pas (hm, is that right?) to go public with it rather than catering to the Absolute Middle. I think the real question becomes... Is this marketing which is true to myself as the product? The most attractive offer is the one made by the person who believes in what they are selling.

You are talking about law and death and sex. Volatile realms. Realms that just are not talked about in "polite" conversation ;-)

Law is a profession with a long history, and you are tinkering with new aspects of law, so you are going to encounter resistance (to change) with just that.

That basic resistance co-mingles with the discomfort that folks feel when talking about estate planning--you know, that whole talking about death thing that leaps to mind when people first approach estate planning.

And then you heap it on by introducing "alt" aspects, whether same-sex relationships or more distinct "kink" or whatever. How dare you!?

Well, I find it rather dashing actually.

So I encourage you to keep in mind that what appears to be resistance or objection, might be only the manifestation of someone's general discomfort as you broach not just one, but at least three very tender topics.

For all of you contemplating issues like this, check out my upcoming Biznik event... I did it "My Way" - Inspiration from Frank and Fellow Bizniks. Hope to see you there!

For all of you contemplating issues like this, check out my upcoming Biznik event... I did it "My Way" - Inspiration from Frank and Fellow Bizniks. Hope to see you there!