I'd say the promo text is way too long to put in print. The catchy phrases and clever turns of phrase should be well suited to a radio advertisement.
Rebecca
Who wants to put the fire out?
First, i just want to say how lucky i feel to be here. You have all been great! I especially wish to thank all of you who shared input on my Valentine's Day Hubba Bubba flyer that Giannina Silverman crafted for BiZi Bee Floral..
Several of you pointed out that i have some work to do as it relates to my website. apparently, many of you shared that i actually need to get a real website instead of relying on the "cheesy" FTD shopping cart that currently serves as my Ecommerce solution. Since most of you folks are really smart i am listening attentively and seriously weighing my options as to how to address that while staying within the unreasonably tight budget constraints that most of us "bootstrappers" encounter.
Seems it can take a bit of time for the money to come as fast as the bills do.
In the interim, should i work hard to create copy that drives people either in store(with a heavily locally targeted bias) and/or give them compelling reasons to pick up the phone and call me?
I have decided to attempt just that..and once again Biznik has made a contribution by offering an invitation to update the "My Promotions" portion of my profile. It just seemed too convenient to resist..so i banged this out: http://biznik.com/members/index.html?promo_id=375&t=d&id=e5e61adde6ff630c
quick, before you run off on me..do me a little favor..first, decide if what i wrote made it too long and <yawn> boring to finish.. then you have nothing to do but tell me here in this forum.
But if you feel it at least has some potential then by all means read it out loud and tell me whether this promo belongs in print (either on the web or in a periodical like "The Stranger") or would it be better suited in an audio broadcast of some kind..or both? it's totally up to you and i am all ears.:)
btw,just as an update.. i have begun to address some of my web woes.. Thanks to those feisty Rothman fellas Israel and Solomon..(gotta love em..after all things always need a bit of stirring..Biznik being no exception) we now have an SEO optimized blog: www.seattleflowersdirect.com if you want to see it. it was just born very recently so be nice.. but it does have the seeds of some good content already. especially as it pertains to brides and weddings for folks here in Seattle or anywhere really. We hope that our blog will morph into our new site thanks to the new capabilities that Wordpress has brought to 2.0. when we feel like our blog has "arrived" for prime time all i have to do is copy it over to the directories associated with my other URL's.. then i just link it to a shopping cart solution and presto! it can theoretically replace my cheesy site..
anywayz i'll spare you further eyeball strain for now..
peace, Andrew "Justin" Baker BiZi Bee Floral www.bizibeeflorist.com "Happy Valentine's Day Ya'll!"
I'd say the promo text is way too long to put in print. The catchy phrases and clever turns of phrase should be well suited to a radio advertisement.
Rebecca
really weird how that worked out...eventually i was going to attempt to produce a radio spot and i've known that for a bit..
just a little ironic that i started out to write a little loss leader and i just couldn't stop pounding out the promotional language so i decided to go with it and see where it lands..
Thank you Rebecca!
many valentine blessings (and hopefully many kisses from your Love),
justin BiZi Bee Floral
Seattle's Friendliest Flower Shop! Get BiZi Bee Happy!