Trade show ideas

Sumesh,

Many different ideas come to mind but the success potential comes down to the type of service or product you are providing.

If you could share a bit more about what you are promoting, I am sure the community could better help.

Some of the basics however are to make sure you have good space in your booth area to allow people to step out of the "traffic" and not feel rushed.

You might also consider staffing your space with members of both sexes. Some people are comfortable talking with members of their own sex ect.

Make sure your booth easily conveys what you do and why you are there. We always either create or mock up our booth layout and solicit unbiased opinions about what they see and what message they get and tweak as needed.

Sometimes a random and unique item placed prominently in the booth with your logo or slogan on it gets the browsers to give you a second look.

Rehearse your "elevator pitch". That 30 to 45 second summary pitch of what your business does or can do for the customer. Finely tune that into a few variation that you can use during the trade show. Sometimes that brief into will catch the person you are talking to or someone within hearing range.

Anything that's interactive helps get people in the booth. Is there something that participants could "play" with in your booth? I agree that having members of both sexes running the booth is a good idea. No more than two people total though, as people don't want to feel ganged up on. I have done only one trade show for my current biz but sold my art for years at art sales and farmer's markets. When people enter the booth, say hello and engage them in some other brief banter to establish report (comment on something they are already carrying or wearing, etc.) before launching into your pitch.

As a side line, if you will be ordering a vinyl sign to hang in your booth, Kinkos has the best prices...surprisingly cheaper than Costco printing and online options. Good luck!

Nancy

Hop to Signaroo