What are 5 things you'd like to know about the internet/social media as it relates to your business?

How can you use it to grab people's attention with so much else out there without being obnoxious or pushy?

1. is there a decent ROI?
2. do I spend a little time on a lot of sites or a lot of time on a few?
3. can you really have a good relationship on linkedin with other business connections and then tie that to biznik, twitter, facebook, myspace, etc?
4. will I be able to recognize actual dollars that came as a result of social media sites or even craigs list type sites?
5. how do I utilize my usp's (Unique Selling Points) to differentiate us from the masses?

How do I create an intelligent social marketing plan? I agree with Jim's questions above. I have had a return but it is hard to measure this soon. How to decide which sites and how much.

I think Jim's questions are excellent. My main concern is typically about how much time should be spent on social media. It's easy to spend most of the day updating twitter, posting stuff on Facebook and myspace, discussing things on Biznik, looking for connections on LinkedIn, etc, but where do you draw the line on what's the best use of your time?