Well, the "multiple orgasms" one caught my eye first. ...it sure is a different tack then the run-of-mill floral ad. You sure FTD is gonna approve of this? ;) If your target is guys, then selling flower using sex is a good bet. Heck, selling anything using sex is a good bet for guys ;)
Seattle, Washington
What do you guys think about this flyer?
click: http://flickr.com/photos/77126217@N00/369363835/
let me know what you guys think..if you were having a few drinks in a swanky club and you saw this..how would you react? especially wanna hear from the fellas on this!
Giannina Silverman put this together for me.. i think it's gonna rock this Valentine's Day for us.. She is so uncontrollably awesome!
thanks in advance for being my test market.:)
it is specifically geared toward the young, hip club scene..
best regards, justin www.bizibeefloral.com
32 Bizniks have posted replies
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Posted by John Allen, Bellevue, Washington | Jan 25, 2007
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Posted by Leila Anasazi, Seattle, Washington | Jan 25, 2007
Works for me. (I mean, I won't be shopping for flowers for V-day, but I certainly "approve" of the ads :-)
Love the XXX promo code. Cute.
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Posted by Mike Watters, Portland, Oregon | Jan 25, 2007
Giannina Silverman is, indeed, uncontrollably awesome. I love it!
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Posted by Justin Baker, Seattle, Washington | Jan 25, 2007
you will note that FTD is no where mentioned on this ad..thereby i don't believe i need their permission to run it..
i suppose if they found out that one of their florists was running such a campaign they may try say something..but then for them to find out i would have to be so successful and make so much dough that i wouldn't care what they thought...and if they were smart they would try to beg, borrow, and/or steal from it..
i'm tired of seeing willy nilly marketing especially in the floral industry!
i'm taking this thing viral! wish me luck!
cheers, justin the flower guy
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Posted by Justin Baker, Seattle, Washington | Jan 25, 2007
btw the way i gave you guys the wrong website... after i signed my name..
it is www.bizibeeflorist.com
cheers, justin
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Posted by Justin Baker, Seattle, Washington | Jan 25, 2007
also note that Giannina in her wisdom gave me some options as to which message i send and where..multiple orgasms caught your eye because...well who doesn't like the thought of parti cipating in such a transaction?...but Hubba Bubba and Yes! Yes! Yes! were some of the tamer options she offered me and my prospective clients. essentially i can tailor the message a bit for the audience and yet GENIUS! still stay on message..
We Love G!
peace, justin www.bizibeeflorist.com
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Posted by Giannina Silverman, Seattle, Washington | Jan 25, 2007
<blush> thanks!
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Posted by Rachel Whalley, Seattle, Washington | Jan 26, 2007
I have to say that my fav is the "hubba hubba" one because, well, it makes the most sense to me. Promising multiple orgasms from Valentine's roses just seems too over the top to me. I can't make sense of how the girl would get multiple o's from flowers. But I'm not a guy, so I'm not really the target market here.
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Posted by Justin Baker, Seattle, Washington | Jan 26, 2007
thanks rachel for your thoughts. i really appreciate it.:)
i like the hubba hubba one too..:)
i sort of think that any one who really believes flowers will result in "gauranteed multiple orgasms" probably really needs really needs to spend some money at Castle's(oh what a great cross promotion idea! i think i'll go there too..:)) or go on a date that leads to a satisfactory consummation (or both).
however, i did think that in the bar/club scene where almost no one is sober it should cause people to laugh really hard. we hope this tickles their funny bone so much they hold onto it, show it around, and hopefully somebody orders something..
personally, for all around versatility the Yes! Yes! Yes! version did the best in my opionion at conveying the message and yet being safe enough to widely circulate. what do you guys think?
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Posted by Rebecca Wood, Lynnwood, Washington | Jan 26, 2007
No.... I am by NO means a prude but I think any reference to sex (multiple orgasims=sex) does not have a place in advertising your business.
Your advertising reflects your business and if it were me (and its not!) I would perhaps tone the sex implication down a bit.
Couldnt you say close to the same thing and not be so...... tacky?
Your Friend (I hope!) Rebecca
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Posted by Rebecca Wood, Lynnwood, Washington | Jan 26, 2007
Side Note: This is speaking from a womans point of view... Im certain the men will have a different one! :-)
Rebecca
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Posted by Rebecca Wood, Lynnwood, Washington | Jan 26, 2007
Taking a second look... Hubba Hubba gets my vote
(now off for more coffee!)
Rebecca
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Posted by Justin Baker, Seattle, Washington | Jan 26, 2007
that's why i asked for your opinion rebecca. nice to know these things before spending a bunch of money on printing. thanks!
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Posted by Lara Eve Feltin, Seattle, Washington | Jan 26, 2007
Great job, Giannina. I like Hubba, hubba too. I have to agree with the comments about overtly sexual marketing. Your ad reminds me of something my Brazilian friend told me when I asked her why the women in Brazil wore swimsuit tops at all, when most of them were the size of postage stamps and the German tourists sitting next to us on the beach were comfortable being topless. She said because the suggestion of something left undiscovered was so much sexier than sitting around naked.
I think flirting with sex in ads is so much sexier too!
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Posted by Justin Baker, Seattle, Washington | Jan 27, 2007
thanks Lara! you have such a thoughtful way of sharing your thoughts.:)
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Posted by Rebecca Wood, Lynnwood, Washington | Jan 27, 2007
Andrew(Justin???-confusion...are you one and the same or two different???)...
I was thinking about your MO poster last night.... taking that poster only... who is your target market? (Im guessing young (25-35(?) males????)
and (guys help me out here)... does is this type of marketing appeal to you and does it work? Rebecca
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Posted by Rebecca Wood, Lynnwood, Washington | Jan 27, 2007
'nother question(s)...
Are you having one poster printed for just the one venue mentioned... or are you having multiple printed and put in like minded businesses?
How are you going to judge your ROI on the poster? I have no idea what the cost of something like that is but seems like you will need to somehow figure out if it was worth it?
And.... will you be doing seasonal posters in the same venue(s)? (thinking here that 'they' say it takes a person 7-10 x of hearing/seeing your name before they feel comfortable buying from you)
Rebecca
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Posted by Justin Baker, Seattle, Washington | Jan 27, 2007
all very good questions rebecca! Oh, and to answer question my name is Andrew Justin Baker. i've gone by justin my whole life except for a brief period in 5th grade when i changed schools and joined a new baseball team...i went by andy. the biznik form for you profile asks for your first name..guess i'm a little too compliant at times at mindlessly filling in web forms..
k, i'm gonna have my coffee this time and then i am going to do my best to have an intelligent dialogue regarding the issues you raised by the delightful and intelligent rebecca wood.
stay tuned!
peace, justin
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Posted by Justin Baker, Seattle, Washington | Jan 27, 2007
ok so i posted up some other versions that should answer your question about what other versions and vendors we are working with. the new set of proofs highlights our cooperation with Romio's Pizza and Pasta. we also have a jeweler version which i haven't posted yet.
to address the how we measure our investment..when we take an order we always record in our notes how they found out about us. so that should make it easier.
and yes i intend to run the appropriate campaign for the venue is was design for intensively in that location..rather than spread all of these versions all over town i have instead opted to focus the campaign around "centers of influence" and work certain niches that way.
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Posted by Rachel Whalley, Seattle, Washington | Jan 27, 2007
Rebecca and Justin,
You should take a look at marketing whiz Dominic Canterbury's blog to find out why the "seven times" rule of advertising is false. Basically, it's a holdover from the old form of advertising (the "look at me!" kind) that is no longer applicable in our world of savvy internet consumers who have a myriad of options at their fingertips.
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Posted by Justin Baker, Seattle, Washington | Jan 27, 2007
thanks Rachel!You are a darlin'..i'll check that out.
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Posted by Rebecca Wood, Lynnwood, Washington | Jan 27, 2007
Very nice Justin... I will be waiting to hear what your roi is on those posters! I am always interested in how other small businesses market and what their roi is especially when the businesses are so different from my own!
And thanks Rachel.... Dominics events are high on my list of things to attend...unfortunately my schedule just hasnt worked out.
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Posted by Joe Shirley, Seattle, Washington | Jan 27, 2007
Great flyers, very attention-getting, makes me smile. I particularly like the subtle tie-in with your business name, to "the birds and the bees." And I think the "Yes! Yes! Yes!" headline suggests the orgasms just fine, although I have no problem with going over the top and using the "multiple orgasms" headline if the context is a bar. I think it's suitable and just edgy enough.
However, you really need a new website! If I saw those flyers, I'd be thinking - "Wow, cool, I think I'll order some flowers." But if I went to your website, my followup thought would be "...somewhere else." Looks like some kind of FTD-provided site, but it does not inspire confidence with the tacky graphics, hot pink overwhelm, and animated slidey thing in the middle. Yikes! Wish I had an easy solution. Maybe it's something you should consider having Giannina work on.
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Posted by Justin Baker, Seattle, Washington | Jan 28, 2007
i agree joe! i do look forward to making some adjustments when it comes to my website. and i firmly believe that g is my graphic artist for life!
it is currently hosted out of a template database and it causes other SEO headaches..basically what i i'd like to do is make over www.bizibeefloral.com at some point as my primary site and then i'll simply maintain the FTD website linked over to it to make it easy to send flowers out of town..i'll also identify a way to integrate my blog www.seattleflowersdirect.com (which is still being born but already has some viewable content) into the over all marketing strategy..
for now what i hope is that the flyer makes the phone ring and we'll take of the rest..web orders are nice but i think a lot of folks look at the site for an idea or two but really like to talk to a real person when it comes to ordering..
the good news is that giannina has quite the eye for details and i think she'd be glad to vouch for what the designs we do here..it just so happens we do it without any snooty attitudes..putting a premium on saying yes! and satifying our customers wants and needs..and i can say with confidence that we are the best value in all of seattle and the surrounding areas for our industry especially if you like to order personalized custom bouquets. our wraps start at like $10 and look way better than what grocers are pushing..i have a saying..friends don't let friends buy flowers from QFC..:)
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Posted by Lara Eve Feltin, Seattle, Washington | Jan 28, 2007
I know I'm not the norm - I'm a huge web person who hates the phone (both answering calls and making calls) - but it may be helpful to hear my .02. When I see a catchy flyer or ad, I go to the web site next to get some more information. Though I may actually place an order by phone, I'm unlikely to pick up a phone and simply call the number of a flyer without doing some simple research online.
I have to agree with Joe. Your current site is not very appealing and might actually turn some customers away.
Maybe Giannina can design a simple static splash page that mimicks the ad and reminds folks to call you for customized service and to place an order. From the splash page you can provide a link to your FTP site.


