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Share topicWisdom without the pain of Mistakes from That Sales Guy. Check out my new video profile by Derek Klein and let me know if it's effective in portraying my special offer.
Thanks, Hsuan-Hua.
Seattle Business Coach / Seattle Leadership Coach / Seattle Personal Coach
Seattle, Washington
Seattle, Washington
Posted by Hsuan-Hua Chang, PCC, MS, Seattle, Washington | Apr 26, 2008
What is you special offer?
When People buy a Volvo, they buy safety. When people buy your service, what are they getting? I believe we all have a special offer for our clients. Are you clear about it? When you are networking, how do you describe your service and your special offer to attract clients of yours?
31 Bizniks have posted replies
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Posted by Howard Howell, Seattle, Washington | Aug 16, 2008 -
Posted by Caroline Strittmatter , Snohomish, Washington | Aug 16, 2008As a Realtor I provide all of the expected services but for families earning under the median income I help them get down payment assistanace in the amount of $35,000 for Snohomish County buyers and up to $75, 000 for King County buyers. This separates me from the pack and allows me to provide extraordinary benefits to families that otherwise would not be able to purchase a home. I may not get the big paychecks but I have assisted in family security for many and have made many friends along the way. . I am honored to be part of their lives and joy at being a homeowner. The best part of it is watching the kids, race to pick out their own room, or run into the yard with unfettered joy and then watch the shyness as they spy the kid next door. There is much joy in the life of mine.
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Posted by Hsuan-Hua Chang, PCC, MS, Seattle, Washington | Aug 17, 2008Howard
Your new video is professional and interesting to watch. The message I got is - you offer different perspective through your experience. I didn't hear "Wisdom with the pain of mistakes".
Caroline
I heard your special offer is helping people to get enough downpay in Snohomish and King County. What supports you to do that well are your caring towards your clients and passion to serve them.
I am curious.... People get help with downpay from realtors or mortgage brokers from time to time and it might not be their best interest to stretch too thin finantially. That's one of the reasons that we have many foreclosures right now.
How do you express your special offer to separate you from those professionals who had their own interest in mind and didn’t education their clients on the risks?
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Posted by Caroline Strittmatter , Snohomish, Washington | Aug 17, 2008
This program is unlike any other. Particpants are required to take 2 classes and meet with financial counselors. In addition to education they must save the difference between their current rent payment and their would be house payment. The down payment of $35,000 is on top of what they can comfortably afford. and deferred for 30 years or until they sell the house. There is no history of foreclosures in this program due to over qualifying clients. Participants are encouraged to not even look at homes until they have completed all of the steps.
As for the ickys in my field. There are bad cops, doctors, carpet layers etc and we have our fair share of morons in the fied. . I go out of my way to make sure my clients are educated and protected. Even if my clients use a traditional loan, I tell them even though they qualify for a specific amount, they do not want to live for a house payment and it is okay to spend less. I show them homes in their price range and lower.
I hope that answers your questions. Feel free to contact me if I did not provide the answer to your question. Thanks for asking.
Caroline -
Posted by Hsuan-Hua Chang, PCC, MS, Seattle, Washington | Aug 18, 2008
The program sounds great. I was thinking it would be great if a relator teaming up with a financial adviser to support their clients. And you got that in place already. Awesome! I learn something new everyday.
My focus was not about bad apple. My focus was gearing you back to my question - What's your special offer to differentiate you from other relators? I understand it now. Thank you for explaining it to me.
Would you like to try to express your special offer in one statement? Remember marketing is about to give your potential clients a quick choice from all of the other offers out there.
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Posted by Caroline Strittmatter , Snohomish, Washington | Aug 18, 2008
Please read my profile and listen to my video. Joe Hage has worked with me to get my sentence down. Thank you for your valuable input.
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