What's your Brand Promise?

I like it, Hsuan-Hua, it works for me!

How long did it take you to come up with it?

Home Works Staging & Redesign, helping you transform your home one room at a time.

This is one that I have been using for awhile and probably is not really a brand promise but maybe it is? It is more a "tag" line of sorts...wouldn't you say?

I need to re-read Steve's articles and my notes from the workshop.

Every business has a story. Allow me to define all that is good about your company through an incisive, intelligent and widely read blog.

Thanks, Hsuan-Hua. I needed to do this and this is just my starting point. Will give it more thought later................You always give us food for thought.

Hey it was great meeting everyone at the branding session. I love how biznik events attract such a wide range of personalities and specialties.

Baby Chaleco promises to cover your baby with style.

Hey Carol, I love, love, love your product. How about Baby Chaleco covers your baby with style!

Not always a fan of exclamation points, I know you deliver more than a promise, you deliver.

I will define your business story through an incisive, intelligent widely read blog.

Boy, I'm still working on my positioning statement!

Here's a shot at my brand promise:

Rachel Whalley promises a safe journey to find what your body and soul are trying to tell you.

Thoughts?

I "got" what Rachel said-loud and clear and it is very inviting. I like it and am pretty sure the target market will get it right away. I would possibly add how you will do it but maybe that is not supposed to be in the promise. I can't remember.

Hsuan-Hua, your comments are really good.and got us all on this path. Thanks for that. I just understood this so clearly that I wanted to comment.

Here is my first attempt... please help me to improve it!

Autograf and Dare to WEAR BLACK Scalp Conditioning Shampoo promise to bring balance to your scalp and hair. or Autograf and Dare to WEAR BLACK Scalp Conditioning Shampoo promise to end your search for scalp balancing hair care.

They don't sound very exciting to me...

Here is my first attempt... please help me to improve it!

Autograf and Dare to WEAR BLACK Scalp Conditioning Shampoo promise to bring balance to your scalp and hair. or Autograf and Dare to WEAR BLACK Scalp Conditioning Shampoo promise to end your search for scalp balancing hair care.

They don't sound very exciting to me...

Why did my comment post twice? I have tried to take one out but it takes both of them out. Weird...

Absolutely... I haven't got a feel yet for how to express this... I will keep working tho'!

I am in a touchy regulated place with making claims about my products... it is more a try and see what it does kind of position... without making promises due to FDA regulation... like natural health foods or supplements.

I take care of your spaces so your spaces take care of you.

another option:

Providing personalized, supportive and sustainable space styling without style sacrifice.

I'm open to suggestions. Supporting freedom and happiness is impt. Spaces that inspire, support and impact the environment less provide a launching pad for people to live their best lives.

Great thread!

I am one of the few that specialize in eco-friendly decorating. That differentiates me.

I also focus on providing a full scale package that can include referrals to other needed bits in interiors such as if they need to change hard surfaces, I work with an interior designer on that.

I provide an after care basket that has referrals and discounts to services that help them take care of their newly styled homes. I want to be MORE than just their one-time decorator - someone whom might be a lifetime service provider for their interiors and whom they call when they need a trusted referral for some other kind of service. It's about relationship building.

Style IS an unmet need in this target, both in general and with regards to it being eco-friendly.

Another unmet need is a personalized space, a space that functions well, a space that energizes and inspires.

Any other suggestions of something better to say?

Yes, color coordination and beauty are a fit for me...you are in my target market. :)

Sorry I dropped out for a couple days. Busy week!

Terra, thanks so much for commenting on my brand promise. I'm glad it comes across to you and sounds inviting. That's definitely a positive result!

Hsuan-Hua, thanks for the questions. My target market is wellness practitioners, but I will say that anyone who is seeking deep personal growth or some kind of evolution in themselves is going to be interested in what the body and soul have to say.

Most of the time in this country, we work from our brains. Analytical, rational, logical. If it can't be explained or understood, it's not valuable.

Well, the body and soul don't work that way. Our cells in our physical beings hold memories, trauma, and information that is often different than what's in our heads to be analyzed.

And Spirit, well, all answers can be found there if we can learn to be open to receive them.

So this work would be persuasive to anyone who would like deeper personal understanding and who is willing to explore themselves beyond talk therapy.

And as for the "safe journey" part, yes, I believe that's an often unmet need. We're voyaging into, not just the psyche, but the subconscious and the fiber of Beingness. Most people get a bit freaked out by the depth and foreigness of this work, so providing a way for them to do it that feels absolutely held, secure and sacred is a big deal.