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Love the "The Entrepreneurial Generation" reference. This is the new business paradigm. But young people will need a comprehensive set of business skills to manage delivering new business concepts to the 21st century marketplace.
Posted by Lara Feltin, Seattle, Washington | Nov 29, 2011
Lara's Top Content for this week
Here's some stuff I've read that caught my attention this week...
Why Brands Need Friends -- Not Fans -- on Facebook via @Mashable
"Until lately, (brands have) been comfortable measuring return on investment by the number of fans alone. Now they’re beginning to question the value of such a one-dimensional strategy." I question it too. How valuable is a network with 600 people in it? There's maybe 6 who could send you business right now. How do you keep them from getting lost in there?
4 Brands That Use Instagram for Killer Social Media Marketing via @GoContently
Instagram, a photo-sharing app for the iPhone, is less than a year old with 10 million users. I got sucked in last spring and quickly became addicted. Then I started watching how brands are using it. I like the 4 examples shared in in this article. This article inspired me to invite users to tag photos about their biz with #IndieBizUnite.
The Entrepreneurial Generation via @NYTimes
"Today’s ideal social form is not the commune or the movement or even the individual creator as such; it’s the small business. Every artistic or moral aspiration — music, food, good works, what have you — is expressed in those terms." I love it. My 19 year old step-daughter, who's a sophmore at U. of Montana, just messaged me on Facebook, "I think I want to start a business after graduation. What should I start thinking about now?" How cool is that?
8 Bizniks have posted replies
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Posted by Matt Lawrence, Seattle, Washington |Nov 29, 2011 Agreed, Len. A young friend of mine (early 30's) in Chicago, after one failed business and currently succeeding in his second is now in an MBA program.
His original major was film.
Do you have a vision on how young people achieve business concepts, other than learning by experience?
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Posted by Laura Dodson, CPA, Seattle, Washington |Nov 29, 2011 Having great mentors who are willing to teach beyond broad generalities or sweeping truths.
Example: Everyone expects great customer service, but what does that actually look like. What kind of resources to you need to implement great customer service?
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Posted by Lara Feltin, Seattle, Washington |Nov 30, 2011 I think that's the universal question -- can a set of comprehensive business skills be taught or must they come from experience?
MBA programs are notorious for teaching theory and examining case studies.
If skills must be experienced in order to be gained, perhaps more of us should be taking entrepreneurial interns under our wings and providing mentorship.
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Posted by Michelle Basey, Seattle, Washington |Nov 30, 2011 @Brands need friends not fans ...
I understand the underlying sentiment of reaching your audience in a meaningful way to engage them in your brand but ...
when I go to facebook, and a page I've "liked" is hyperposting in my feed, one of two things occur - I unlike them, or I click the magic "stop showing posts from ___" button and make them go away.
So, speaking as a consumer on the other end, be careful & smart with your posting to my feeds. Are they meaningful to your brand? Do they brighten my day? Do they add value to my life? Will I click "like" on it? Or ... does it just feel like all your posts are only trying to sell me something?
Mix it up. Entertain me. Maybe even inform me & fill my brain with goodness.
Above all, take care to keep the real fans you really do want to keep. They have the power to make you disappear.
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Posted by Lara Feltin, Seattle, Washington |
Nov 30, 2011 Great observation, Michelle. I've felt the same way about brands I've "liked" and have "unliked" them as a result of too much self promotion.
ExactTarget, an email marketing company who conducted a great study called Subscribers, Fans & Followers, reported that 70% of internet consumers who've "liked" a brand (business page) on Facebook did not believe that with they "like", they had given the brand permission to market to them. Interesting...
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Posted by Dennis Dilday, Everett, Washington |Jun 07, 2012 Seems the Brands need friends not fans article describes Biznik to the Tee!
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Posted by Annastacia Tooke, Gastonia, North Carolina |Jun 07, 2012 I agree with Michelle. after having a discussion with a friend about using social media for marketing I am still convinced that posting random facts and information about a product many times during the day is not the way to go. About the only page that I have liked that doesn't get hidden is TV Guide because every story they post is different, well there might be a few more news sources like that which I haven't hidden, but TV Guide comes to mind right now because it is currently the top brand on my newsfeed. But then there are friends I have hidden because their posts are annoying as well. :) And those were real people not a brand, but they were prattling on about stuff constantly and it was annoying.
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