Jeff Fisher is having an "Identity Crisis!"

Well...not me, personally. I'm Jeff Fisher, the Engineer of Creative Identity for the Portland-based design firm Jeff Fisher LogoMotives, and my new book "Identity Crisis!: 50 Redesigns That Transformed Stale Identities Into Successful Brands," is being released by HOW Books this week.

It was great to log in to biznik this morning and see a post about my book on the home page, in my friend Ilise Benun's column "Indie biz tips from Marketing Mix."

Have a great day! - J.