Posted by
Susan Rich, Portland, Oregon | May 01, 2008
My Rad Indie Self has a Question for YOU
Hi, my name is Susan Rich, a business writer based in Portland, OR.
Been on Biznik a few months now but just went to a great how-to-use Biznik event last night, so I figured I should step up and shout out.
I've been reading a great book, "You, Inc." and it asks some thought-provoking questions. As an indie, I had to think hard to get past my initial response and get to an answer that really works for my clients-to-be.
Since turnabout is fair play, I ask my clients these questions. It helps me write about their businesses more effectively.
Ask and answer: What do you DO?
What is your specialty?
What is the difference you, or what you are selling, make?
Are you enviable? How can you make yourself enviable?
Let's chat --
Susan