How do I get corporate clients?

Lori Richardson is the go-to person for this. She's an amazing sales trainer/strategist. Her experience and expertise is with corporate and small business clients.

Knock 'em dead, Paul! (well, in a matter of speaking)

Personally, I'd say forget cold calling, at least as it's traditionally defined.

Building relationships and establishing your expertise is where it's at, so get yourself in front of people by speaking, giving workshops, and networking on- and offline.

Some of the most giving people I know are right here in the Biznik community. If you are able to emulate this spirit by offering value to others in this community by giving (articles or podcasts, referring business to other professionals, offering tips, etc.) you're golden.

Great question Paul, I agree with the great advice from Tshombe, build relationships by getting in front of your desired client. Ask your colleagues and clients who they know at the companies you are seeking to build relationships with and ask for the introduction. Go in with information on your services from the perspective of 'how may I be of best service in your industry,' that isn't an overt asking for the sale but in my experience it helps to gain credibility and trust.

Agreed also on the teleseminar or even asking to take them to coffee to discuss an idea. Engage at the personal level and you will gain a client and referral for the longterm.

Good luck! Tammy Redmon

Paul,

Pleasure meeting you at the publishing foray today. Just wanted to share some nuggets with you on your quest to crack the corporate ceiling. First, your primary target is the HR VP or Director. They will be the ones chartered with seeking out individuals to provide workshops along the line you propose.

Next, it probably would be possible to take perssonal training and do a phase shift and beam down the package into a corporate environment. I think I mentioned to you that communications becomes vital in the corporate world between performing organizations (often vertical silos). There are a lot of aspects involved and I would be glad to share my experiences with you over the phone - my typing skills lag. A key phrase in any collateral information you send out would involve "Productivity Increases" via your approach to coaching.

Arne