My two cents… You should look for a High Touch/High Tech commercial bank. Unfortunately, large bank retailers more and more are lacking of this “human” approach and this is where local community small-business-oriented banks are filling the gap.
As a small business owner you should know what to expect from your bank, so you won’t get disappointed. For example, if you would like not pushy, little fees, educational and personal approach, in other words, that they care about you, it will be difficult to get it from a large bank. Why? 1) High turn-over (chances are you won’t get an experienced banker), 2) Business model focuses in collecting fees from those customers looking for free-banking-products, hoping that down the road they will get overdrawn, go below their minimum balance, or use ATMs outside of the network. Not to mention that they will push you to open a new product every time you go to the bank -like overdraft protection using a credit card- because more products you have more customer retention for the bank. But don’t get me wrong, the retail model is a natural path for large banks -like any other industry- looking to maximize profits from economies of scale, and it has benefits for customers that know what they need, do most of their banking online including loan applications, and basically are low maintenance customers. Large banks strive to be good order takers.
So, is there any hope for a biznik like John Allen? The answer is yes, and most likely he will get what he would like from a local community bank. Why? 1) Most of the local banks where created to target the niche of those unsatisfied customers, 2) You will find more experienced bankers (the ones that left the large banks), 3) Local banks focus to build business relationships with their customers rather than transactions, 4) Local banks offer industry-expected features like online banking services, free ATMs network, etc.
Now, how local commercial banks make their money? Where is the catch? It’s simple, the business model follows what a traditional bank used to be, it gathers deposits from customers, get to know them, listen to them, offers sound advice, keeping them happy, so the bank can make the overall deposits available to lend small business owners looking for financing, and the profit comes out from the loan fees and interest.
Moreover, local banks have an advantage over credit unions for being small business oriented rather than consumer oriented. You want to save in an auto loan? go to a credit union… you want to save buying a commercial property or having a business line of credit? go to your local commercial bank. Also, local banks contribute to the local economy paying taxes and credit unions don’t. The choice is yours.
I have been in the banking industry for over 6 years; I worked for a large bank managing several branches and now I work for a local commercial bank in downtown Portland, Oregon, helping customers like biznik John Allen move forward with their business.
Please feel free to ask any questions. I’ll be happy to answer them. This is banking that doesn’t suck. Email:mcuevas@mbankonline.com.