Hi Twylia, Congratulations on starting your business! My, you're busy with a full-time job and school as well! I recommend that you check out Molly Gordon. If you don't already have her book "The Way of the Accidental Entrepreneur," I recommend getting it and perusing her online articles as well.
Another item on your list might be "hire a business coach." Having a coach to sort through marketing issues and form my business identity certainly helped me in the early stages. This is not a shameless self-promotion since I don't do business coaching. ;-)
Best of luck to you!

