How to leverage Twitter for small business? Here's one example:
I saw that a colleague has updated recently about an article he liked. I read it, get the info, it's great, yay, we're all happy. I contacted the writer to tell him. He says thanks, we chat, and he asks if I would like to guest on his blog.
This will likely raise my own blog profile and potentially find new readers who are art buyers and want to commission my work.
All because I was tabbing between Twitter and my e-mail I saw an article.
It's not an exact science, and it's only one example. I think my other example (earlier post) of blitz tv should provoke some thought among independents as well.
Sheesh - I sound like I'm promoting Twitter! I'm really not, I just like to share some interesting points to consider and my experience (uh, this week).
I was having dinner with a business associate who has an iPhone. He was looking at Twitter updates while I was ordering and he shared one that was funny and one that turned into a potential opp for both of us.
I consider every form of communication relevant to my indie business. Even potentially annoying distractions like Twitter.
The question is how to sort through the clutter to find the value for your business specifically.