Your Most Effective Marketing Practice

Cold calling.

Hey Richard! Thanks for asking this question.

I agree with Arthur, that if you want to generate high quality leads through setting appointments THE fastest way to do it is by picking up the phone and creating a new relationship.

But the one that has consistently worked well for me is training and encouraging past & current clients, family, friends, and strategic partners to send me qualified 'sales ready' leads.

So the quick answer would be simply, a referral program. I pay 10% to anyone in my network that brings me these sales read leads that then convert into new clients. They will all tell you though that the money is just a bonus. And I think it is because when people believe in you, your work and know your vision they will do whatever they can to lend a hand and support.

Give it up people! What has worked for you? By Richard asking the question and all of us experienced entrepreneurs and marketing experts just simply sharing our own experience, we help stimulate the community. Give, share, grow.

Peace.

Richard,

Good question. For me it providing the client with the best possible experience, one he/she did not expect, then seeking referrals. It's also establishing fruitful mutual referral connections with other professionals.

Bill

For us, it's marketing our ongoing seminar programs, through mini-seminars. The key is to give those who attend the mini-seminar, something of value, even if thay don't sign up for anything else.

Well referrals is how I get most of my clients. I was thinking what do you do when the phone isn't ringing with people busting your door down to receive your services. Art T.