Seattle Community

Richard Gabel
Coworking, Office Space and Meeting Rooms / Strategic and Business Planning Consultant
Issaquah, Washington
Posted by Richard Gabel, Issaquah, Washington | Feb 26, 2011

Subscribe to The Biznik Community Your Most Effective Marketing Practice

Everyone, every business and every industry seems to have a marketing practice that is their ace in the hole. Something that works and that they can count on.

Please share what industry you're in and what works for you.


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9 Bizniks have posted replies

  • merchant services / credit card processing Art Torelli 
Seattle, Washington 
Arthur Torelli
    Posted by Arthur Torelli, Seattle, Washington | Feb 28, 2011

    Cold calling.

  • Coworking, Office Space and Meeting Rooms / Strategic and Business Planning Consultant 
Issaquah, Washington 
Richard Gabel
    Posted by Richard Gabel, Issaquah, Washington | Feb 28, 2011

    Arthur,

    Fantastic! The first response and it's the old tried and proven method of selling. Call someone up and talk to them. I suppose you really think that's more effective than Tweeting about what you had for breakfast this morning.

  • Marketing and Sales Coach for Holistic Healers 
Los Angeles, California 
Jason Brett
    Posted by Jason Brett, Los Angeles, California | Mar 01, 2011

    Hey Richard! Thanks for asking this question.

    I agree with Arthur, that if you want to generate high quality leads through setting appointments THE fastest way to do it is by picking up the phone and creating a new relationship.

    But the one that has consistently worked well for me is training and encouraging past & current clients, family, friends, and strategic partners to send me qualified 'sales ready' leads.

    So the quick answer would be simply, a referral program. I pay 10% to anyone in my network that brings me these sales read leads that then convert into new clients. They will all tell you though that the money is just a bonus. And I think it is because when people believe in you, your work and know your vision they will do whatever they can to lend a hand and support.

    Give it up people! What has worked for you? By Richard asking the question and all of us experienced entrepreneurs and marketing experts just simply sharing our own experience, we help stimulate the community. Give, share, grow.

    Peace.

  • Coworking, Office Space and Meeting Rooms / Strategic and Business Planning Consultant 
Issaquah, Washington 
Richard Gabel
    Posted by Richard Gabel, Issaquah, Washington | Mar 01, 2011

    Thanks Jason.

    Here's our list of methods:

    Credit Card Processing cold calls Consulting referrals

  • Tax Professional and IRS Representation 
Blaine, Washington 
Bill Bradfield, EA
    Posted by Bill Bradfield, EA, Blaine, Washington | Mar 01, 2011

    Richard,

    Good question. For me it providing the client with the best possible experience, one he/she did not expect, then seeking referrals. It's also establishing fruitful mutual referral connections with other professionals.

    Bill

  • Coworking, Office Space and Meeting Rooms / Strategic and Business Planning Consultant 
Issaquah, Washington 
Richard Gabel
    Posted by Richard Gabel, Issaquah, Washington | Mar 01, 2011

    Thanks Bill. Referrals with a reminder that you have to deliver a compelling experience for someone to give the kind of referral you're looking for.

  • Chief Executive Officer 
Federal Way, Washington 
Richard Whitaker
    Posted by Richard Whitaker, Federal Way, Washington | Mar 01, 2011

    For us, it's marketing our ongoing seminar programs, through mini-seminars. The key is to give those who attend the mini-seminar, something of value, even if thay don't sign up for anything else.

  • merchant services / credit card processing Art Torelli 
Seattle, Washington 
Arthur Torelli
    Posted by Arthur Torelli, Seattle, Washington | Mar 02, 2011

    Well referrals is how I get most of my clients. I was thinking what do you do when the phone isn't ringing with people busting your door down to receive your services. Art T.

  • Coworking, Office Space and Meeting Rooms / Strategic and Business Planning Consultant 
Issaquah, Washington 
Richard Gabel
    Posted by Richard Gabel, Issaquah, Washington | Mar 02, 2011

    Richard,

    Good one and one that gets a lot of press at Biznik - free seminars.

    Arthur,

    Your right, let's all agree that referrals are the best way to keep people coming in the door. If you have special ways of encouraging referral traffic, let us know. If not, what do you do to bring new people in on your own?