OVERCOME THE COSTLY, TIME-CONSUMING MISTAKE THAT MOST MARKETERS MAKE

Very powerful message, assuming all the facts are correct. I am in an industry (graphic arts, which includes printing) that help create the need for huge bandwidth because we've been transferring humongous files over wire and via satellite for the last 30 years. My industry has been central to biz-to-biz and biz-to-consumer communication for over 100 years. Laws forming our thoughts on the printed word being truthful is due to my industry. But, in today's world, it falls far short of where social media outreach capabilities run. But, I do see how the two can blend from a marketing approach, especially with the boomer generation who still prefer to hold onto a printed piece, yet use the Internet for information. You need both for successful campaigns. But no question, printing will have its challenges in the future. David Berkey