Bookmark topic
Follow topic
Email to a friendMy project is a complete redesign with new copy of our web site. It's our main marketing tool and it's time for a fresh approach and some SEO. Also, I have pledged to get more involved with social media. All of this is time consuming and daunting at times, but I feel that if I don't complete this project, it could be a slow death for our business.
Posted by Robert Middleton, Boulder Creek, California | May 28, 2009
Bet Your Car Marketing Projects
Recently, with a group of business owners I'm coaching, I gave them a challenge to take on a marketing project that they were resisting or procrastinating about. In addition, there was a consequence if they did not complete this project by a given time - usually a donation to a group they'd prefer not to donate to!
Here's the challenge: What is a marketing project that you will initiate (or complete) by a certain time? And would you "bet your car" that you'll complete it? No, I won't come and collect your car if you don't, but thinking this way really changes your perspective and often propels you into action.
Just list the project you will initiate or complete and, if you like, the consequence you will pay if you don't complete it.
Cheers, Robert
5 Bizniks have posted replies
Displaying all 5 Comments
-
Posted by Gary Powell, Portland, Oregon | May 28, 2009 -
Posted by Robert Middleton, Boulder Creek, California | May 29, 2009Gary, when are you going to have it done by and what's your penalty if it's not? Make it public and make it happen!
Often "the slow death of our business" is not enough of a penalty! That happens slowly and gradually.
Cheers, Robert
-
Posted by Penelope Bell, Seattle, Washington | Jun 16, 2009If I haven't completed 2 events and an article through Biznik by August 31st I will send $100 to the "other" political party. yuck! I'll get on it!
Great motivational nudge Robert! It surprises me more people haven't taken you up on this.
-
Posted by Sarah Neumann, Wilson, Wyoming | Jul 21, 2009I love this, because I am pretty good at procrastinating. I am trying to start a business support services business and I have two things on my networking and marketing to do list.
Contact the local paper about doing a Q&A section in the newspaper where I can answer questions that my business specializes in.
Contact the local library about hosting a free class to discuss a topic that my business specializes in.
I will get the ball rolling on both of these projects by August 7th.
-
Posted by Lori Richardson, Bellingham, Washington | Aug 15, 2009I will have a workbook called, "Change the Way You See Sales - for Women" done by September 30th.
I can't think of an appropriate penalty if I don't finish - but as soon as I do, will post it.
Members posting in this topic
Post tags
- Add tags to make this topic more relevant.
