Mark,
What a thoughtful comment. I love your first sentence. Actually, I feel that way a lot, too. Seem to have this deep-seated need to communicate!
You know, I think the best writing, at least for blogs, and probably elsewhere, too, emerges when "marketing" is not necessarily your goal. People connect to people. Readers like writers who are "like them," with the same fears, hopes, weirdness, even. I've found that when I can connect with readers on that level, they'll listen to what I have to say in other areas, too.
And comments? I think they are highly overrated. I used to be so bummed when I didn't get tons of comments. Until I read about the 90-9-1 rule. Statistics show that 90 percent of your readers will never leave a comment, 9 percent leave a comments now and then and...ONE PERCENT regularly comment. Even if they loved what you wrote, it's likely they won't comment! Because we are specifically looking for action with our blog (signing up for our weekly e-tip, clicking through to our website, etc.), I do want to increase page views, though.
Great comments, Mark. I'm sure it got us all thinking.