Seattle Community

Sales Coach, Success Coach, Business Coach
Portland, Oregon
Posted by Tshombe Brown, Portland, Oregon | Mar 23, 2009

Subscribe to Portland Collaborative Thinktank for Conscious Entrepreneurs - Discussion Creating Joint Ventures

Joint Ventures are about leveraging/borrowing another person's contacts, mailing list, expertise, skill set, money, event facility, or other asset to create a win-win for everyone involved.

Ideally, the collaboration of a joint venture costs little or no money.

How might different (or the same) industries create joint ventures?

Let's discuss/share ideas or real-life scenarios so that each of us can pick-and-choose what sounds/feels good to replicate.

5 Bizniks have posted replies

  • Marketing Mentor 
Gresham, Oregon 
Roberta MacLaren
    Posted by Roberta MacLaren, Gresham, Oregon | Mar 24, 2009

    The process of joint ventures and collaboration spurs such energy and excitement. To know you can bring two or more businesses together that complement each other, then end up with an even greater product or service, and that the ideas of how this can occur are only limited by your imagination - is wondrous!

    The concept of creating a sustainable venture between two or more businesses is an ever increasing way of doing business. The ultimate win-win concept, of which we could add another win, because ultimately the client/customer is the winner of the collaboration.

    An amazing way to use creativity, collaboration and to start joint ventures is to look within your own professional organization. Bring a group of your peers together and use the assets of the group to further each persons cause or start a totally new product or service.

    I am currently in a Mastermind group that allows us to use many of the same joint venture tactics. We have come together to share, support, give and receive information, talent, time and opinion in a non-competitive environment. It has been an extremely remarkable experience.

    My personal experience with a joint venture and collaboration through the Mastermind group has allowed me to bring together the needed skills and talents for an ebook that I am currently selling on my site. I used the amazing talents of a local designer at for the book cover and yet another talented and creative individual Paul Hanson for layout design and text edit. And let us not forget the entire group for reading and editing, opinions and suggestions and continued encouragement that brought the whole process together for a successful completion. In other words, it took the whole village and I am so grateful.

    The Mastermind group has been such a valuable asset, in fact I would have to say priceless. Not only in the "joint venture" area, but in the bond that has been built between our group. So I would have to include Masterminds as another outlet or support mechanism for collaboration and joint ventures.

    There are many ways to collaborate. To start, have an idea in mind then consider what strengths you can bring to such a venture as well as what support you could use from another person(s) or business(es) and take it from there. Your results will be surprising as well as rewarding.

    Happy Collaboration!

  • Holistic Business Coach 
Portland, Oregon 
Taylor Ellwood
    Posted by Taylor Ellwood, Portland, Oregon | Mar 25, 2009

    In my case, it's involved finding people who offer complementary services and working with those people to get mutual exposure for each other. Mutual exposure can involve sharing networking resources, co-sponsoring an event together, or bartering services with each other.

    Taylor Ellwood

  • Sales Coach, Success Coach, Business Coach 
Portland, Oregon 
Tshombe Brown
    Posted by Tshombe Brown, Portland, Oregon | Mar 29, 2009

    Thank you Roberta. What a great personal example of a joint venture. I might suggest that you hyperlink in your post to the other partners' websites who contributed to your eBook project.

    Taylor, these are great definitions. Do you have concrete examples? For example, how might someone share networking resources, and with whom?

    Who would most benefit from co-sponsoring an event together?

    With reference to bartering, some people have trouble coming up with something they have of value to offer another. Do you have suggestions?

    (These questions aren't limited to Taylor, by the way!)

  • Holistic Business Coach 
Portland, Oregon 
Taylor Ellwood
    Posted by Taylor Ellwood, Portland, Oregon | Mar 29, 2009

    Two examples

    Zoe Johnson and I are collaborating to put on a biznik event about putting your strengths to work. By putting it on at her place, we raise community awareness about her space as well as share with the community some good ideas on how they can play to their strengths.

    Second example: I'm working with a sales coach right now. She's helping me get better at presenting myself and being more confident in my services and I'm helping her by teaching her how to automate her social media presence. Best of all doing this has brought both of us some clients and work.

    When it comes to bartering, look at all of your skills and tell people about them. inevitably someone will need them at some point.


  • Sales Coach, Success Coach, Business Coach 
Portland, Oregon 
Tshombe Brown
    Posted by Tshombe Brown, Portland, Oregon | Mar 30, 2009

    Great examples Taylor.

    I love the specificity and the clear leveraging of each other's talents to create something bigger and easier than what either one of you could have done on your own.