Great way to break down a fairly complex issue into non-lawyer speak!
I have a thing for licenses
When I tell people I am a corporate media lawyer or that I register trademarks and copyrights, I get nods of approval. But when I say I do licensing, I see looks of doubt and confusion. Here, I break licensing down.
I am writing this on a Friday night and giving heavy consideration to why I like licenses so much. It's possible your weekend is giving you more of a rush than mine. I can live with that.
I realize it is possible that licenses may be boring little concepts to you. To me they they are boring little concepts that earn me money. I meant to say, to me they result from a patchwork of content control issues that evolved over time, and are, in fact interesting. I like that despite whether you are licensing iPod the rights to your song, or the content of the phone book to Ma Bell, the essential structure of a license is always the same. Someone owns or controls some content or technology and wants you to use it and pay something for its use.
You can license copyrights, trademarks and patents, but there are a "bundle" of rights that usually come along for the ride. I will not bore you with those details. (Tip: When on a date with a lawyer, bring up "bundles of rights" well before his/her second cocktail if at all)
The concept of a "license" is actually found in real estate law. Unlike buying a piece of property, a license bestows no ongoing property rights in the holder but instead permission to enter under certain very limited conditions. Years ago, my real estate teacher used the example of a ticket to a baseball game as the classic license because its very limited.
Similarly, in the world of intellectual property licenses, the license holder takes no ownership rights in the original thing being licensed but modern licensing affords as many rights of use as it can have to exploit every aspect to 3rd parties. In other words, licenses are drafted so they are comprehensive, however they still do not bestow ownership on the licensee (the one purchasing the license right).
Despite some complex languange, licenses tend to deal with simple issues. People I encounter always ask me to stop preceding every sentence I say with "wherefore." Thusly, I have drafted a basic license in the voice of a non-lawyer:
LICENSE
1. Hey. You're giving me the right to use your stuff in any way I want and anywhere in the territory.
2. You will give the stuff to me by next tuesday. Don't be late.
3. Your stuff belongs to you, but I am going to keep it and use it, and you cannot let anyone else use it.
4. At some point I may be done with your stuff, and when I am done, you will get it back. It could be a while.
5. This stuff better belong to you--I mean totally. I hope you secured all of the rights needed. I don't want some dude from Boulder telling me that's he helped you or that this stuff damaged his business or that his mother was injured because we released it.
6. I mean it. If his mother comes after us, or whatever, we'll hire some lawyer, but you are going to pay us back for damages and legal costs, even if it's an expensive or slow talking lawyer.
7. We may make all kinds of stuff from this stuff and we may find other people to license the stuff to so they can make stuff.
8. We're giving you a percent from the money we made selling the stuff called a royalty.
8. I think I'll add a bunch of paragraphs at the end that will scare you, but your lawyer will agree it's all good.
Thus concludes a basic discussion of licenses. I can't get enough of them.
Learn more about the author, Robert Preskill.
Comment on this article
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Posted by Chris Cliff, Lynnwood, Washington | Jul 03, 2008
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Posted by Joe Hage, Seattle, Washington | Jul 03, 2008
Robert, you totally get how to write a complex concept down so anyone can understand. And with humor, no less!
Well done!
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Posted by Howard Howell, Seattle, Washington | Jul 03, 2008
Robert...
Great article about a subject near and dear to me. I once licensed a fast-food concept and another of my business ventures was licensing a software+hardware system to the foodservice industry through my licensed dealers.
I love the clearly written, down-to-earth, plain-speak language you have used. I would like to connect with you and pass referrals your way if you desire. No license fees or referral fees required. ;)
...Howard
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Posted by Robert Preskill, Burlingame, California | Jul 03, 2008
Howard (and all), Thanks for your kind comments. I am distracted by the fact that my head is cut off in my comment icon to the left. All in all, it's an improvement. Regarding referrals, why don't we set a time to discuss on Monday. 415-377-3919 preskilllaw@hotmail.com
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Posted by mad max, san francisco, California | Jul 03, 2008
well done, sometime I get lost reading legal documents, you explain it so well. thumbs up
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Posted by Lauren Bishop, Portland, Oregon | Jul 11, 2008
Hi Robert, Thanks for the interesting and easy to understand article. I don't like to ask for free information (oh who am I kidding), but I need to find out if titles can (or should) be copywritten. That is, titles of seminars or workshops, books, book chapters, magazine articles. I'd appreciate any resources to find the answer myself, or your expert "yes" or "no." Thanks in advance. Lauren
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Posted by Robert Preskill, Burlingame, California | Jul 12, 2008
Generally, you would not copyright a title. You also would not trademark a title of a book or an article, but I would need to hear more facts to determine if you would trademark a seminar, If the seminar or book is part of a series, you can most definitely trademark them. For example the "for Dummies" series of books is undoubtedly trademarked. In order to prove the mark is used "in commerce" which is a requirement of finalizing your application for registration of the mark, you need at least two books with the same series name since it is not a book being trademarked but a series. Hope that clarifies some part of your question.
Article tags
- licensing
- lawyer
- ip
- intellectual property
- trademarks
- copyright
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