I’ve loved my coaching career since I started in 1998. But it took me years to make a decent living from coaching. Things really changed for me when a few more experienced coaches blessed me with their wisdom. I went from scattered energy and mediocre results to having streamlined marketing and practice management systems that work!
I truly believe if every coach employs these 20 powerful tools, we will all be prosperous coaches and our clients will too. That’s my mission - to provide coaches tips, tools and resources to help put all 20 of these power points into action.
Here are the 20 things every coach should do.
1. Don’t go it alone. Get support to shorten your learning curves, move past fears, choose high pay off actions and winning mindsets.
2. Focus your marketing on one specific niche market that fits your passion and experience.
3. Attract pre-qualified prospects, coach only ideal clients. Don't fall into the trap of thinking that anyone is your client.
4. Speak to your niche market’s top challenges. In your marketing, show how your coaching addresses those directly.
5. Create a clear vision for your life and business goals. Ground that vision with a business plan.
6. Offer group coaching or other group services.
7. Value your time and your services. Break away from limiting beliefs about money, self worth and selling.
8. Make a true commitment to your success. Dedicate enough time to your business. Transition from your “day job” as soon as possible.
9. Ask prospects to hire you. Approach people you already know, create a prospect database and referral networks .
10. Build credibility through writing. Consistently publish in your own blog or ezine and repurpose that writing into article directories and other blogs/publications that target your market.
11. Always have a next step ready for prospects. Leverage every marketing opportunity into the next to keep leads warm. Remember, prospects need a string of marketing moments with you to buy coaching.
12. Continually test and tweak everything. Rather than abandon your ideas, build on them. Learn from “mistakes” and try again.
13. Become an information marketer and content generator. Create educational products to diversify your revenue streams.
14. Invest money back into your business to boost revenue. Hire help, add a shopping cart to your website, invest in a mentor coach.
15. Become a national coach by using the Internet to market.
16. Create a marketing funnel. Start with free tips (ezine, blog, special report, assessment), offer low cost products & group services, then add in high cost products and coaching services.
17. Become a VIP coach/speaker for your target market. Offer more deliverables for higher end coaching packages.
18. Systematize everything you do. Create templates. Hire an assistant and others to do whatever isn’t the best use of your time.
19. Set up success criteria to evaluate opportunities. Manage your time like a professional and choose only high pay off activities.
20. Create and execute long-term strategic plans. Be diligent about planning the work and working the plan.
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