Excellent advice. People will remember you much more favorably if you can do them a favor by connecting them with something they need - like a new client or project - than they will the only thing you leave them with is your business card. Business networking is the art of helping people get what they need, so that they'll help you get what you need. In that order.
Be a Connector at Networking Events.
One of the best ways to show other people value at networking events is to be a good match-maker. When I go to networking events I make one of my primary purposes for being there to see how many people I can connect with other people in the room. I put the focus on finding out what other people do and then searching for someone who would be a good fit for them to network with.
Doing this takes the pressure off trying to tell people all about you and what you do, and gives you a solid reason to follow up with them after the event. It almost always assures they'll be interested in finding out more about what you do without feeling pressured by you.
Learn more about the author, Glenn Garnes.
Comment on this tip
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Posted by Dan McComb, Seattle, Washington | Apr 20, 2008
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Posted by Lori Osterberg, Greenwood Village, Colorado | Apr 22, 2008
Great tip. Networking isn't about selling your product - it's about building relationships. By connecting others, you're automatically showing your interest in helping to build relationships.
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Posted by Mimi Pettibone, Seattle, Washington | Apr 22, 2008
I'm the same way - I love connecting people! Good advice :)
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Posted by Keith Gormezano, Seattle, Washington | Apr 23, 2008
Introducing people to one another is one of the favorite things that I do at events. After I have chatted with someone, I like to introduce them along with something I learned from our conversation to someone walking by or who has come up to us.
Ideally, I try to point out something that both have in common to get the conversation flowing on both ends. People appreciate it. I know that I do when people do the same for me. It also increases the meeting factor.
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Posted by George Wilkinson, Arlington, Texas | Apr 23, 2008
This is a good point and one I use in several different ways. We sometimes put too much emphasis on self as a marketing tool. If you are not so self-centered and take the initiative to help others first, you are more likely to be remembered when someone has something that could help you. Business networking is all about putting in contact someone with a need with someone who has a solution. That may not be you at first, but eventually it will pay dividends.
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Posted by Daenin Tejeda , Seattle, Washington | May 04, 2008
Yup, solid
love it. I love doing that.
I Can stand to do it more often :)
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Posted by Glenn Garnes, Laurel, Maryland | May 04, 2008
Thanks Daenin. I think it's my favorite thing to do at a networking event, besides meet new faces.
By the way, I tried to check out your blog and the link is dead. Can you check it and see what's wrong? I'd love to find out more about your background. I have a website called choosefitness.com, so we share a common interest.
Tip tags
- connector
- match-maker
- perfect networker
- business networking
- networking tips.
Glenn's other tips
- The Art & Science in Expressing Gratitude.
- What are you Buying Today?
- What's Important to the People Around You?
- Attract Referral Partners Like a Magnet.
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