I'm actually heading out the door now to pick up a bulk order of 13,000 note cards for a client of mine. The design is very simple, basically the logo and the word "Welcome". Initially they only wanted 1,000 but the printer gave me pricing for various quantities and the price difference between 1,000 and 13,000 was only a couple hundred dollars.

The hardest part for my business is finding the right person to contact. That in of itself makes my job a whole lot easier.

I've begun utilizing tools like Linkedin to narrow down my prospects by location, industry and job title. This has made finding that right person 10 times easier.

Funny, the other day I was having lunch with a fellow colleague and we were discussing the effectiveness of the Cold Call. Both of us were pretty adamant that it didn't work. As I arrived back to my office, my business partner informed me that she just got a meeting with a new prospect after doing a cold call.

What I find really helps is to send an email first, usually with some relevant information that will be of interest to the prospect and also inform them to expect a call from you. If that email is intriguing enough, it'll make the entire cold calling process easier and in fact won't be a cold call anymore.