Alessandra C. Julian
Art direction/Design, Branding/identity, Creative Consultation, Creativity Workshops

Songbird Creative

Categories:

Websites:

• http://songbirdcreative.biz

I'm a seasoned creative strategist who helps sole proprietors -- as well as small and medium-sized businesses -- develop and sustain a powerful brand. I've helped lauch startups; I also work with established businesses to broaden their reach to new audiences, and have assisted local clients in marketing themselves for the first time to national and international audiences.

My primary (but not exclusive) focus is helping clients whose mission is related to positive growth: healthcare (especially alternative practitioners), non-profits, psychotherapists, consultants, artists, photographers, and other "creative" businesses. Establishing credibility is especially important for entrepreneurs that are in less traditional fields...[more]

I'm a seasoned creative strategist who helps sole proprietors -- as well as small and medium-sized businesses -- develop and sustain a powerful brand. I've helped lauch startups; I also work with established businesses to broaden their reach to new audiences, and have assisted local clients in marketing themselves for the first time to national and international audiences.

My primary (but not exclusive) focus is helping clients whose mission is related to positive growth: healthcare (especially alternative practitioners), non-profits, psychotherapists, consultants, artists, photographers, and other "creative" businesses. Establishing credibility is especially important for entrepreneurs that are in less traditional fields; I bring over two decades of experience to help you gain the same powerful messaging that much larger companies can afford.

My background in national ad agencies on Fortune 500 accounts trained me to be strategically on-target, and to work very efficiently. Yet I became frustrated working for large organizations that were bogged down in layers and politics. The best work would often die in committee; what was even worse was knowing that their small clients weren't getting the same service as the accounts with bigger pockets. So I have taken what I know and put it to rewarding use with deserving smaller companies and entrepreneurs. After 26 years in the field, I have a depth and breadth of experience that is hard to match.

I think fast, and I'm not a designer who tries to bend clients to my creative will; I have a collaborative working style and I'm very focused on creative solutions that cut through the clutter to solve my client's particular challenges.

Additionally, I teach creativity workshops that help people identify, unlock and develop their creative passions. These classes use Julia Cameron's "Artist's Way" book as a base and also contain other source material that I've been working with since 1998. Across the board, every participant in my classes leaves the course a different -- and much happier -- person than they were when they began. [less]

• 
  From Anne Hoff

  Given on Wed Jan 16, 2008.

  Cheryl evaluates or creates your marketing materials with a great aesthetic eye for visuals combined with laser-precision copywriting. I first...[more]

  Cheryl evaluates or creates your marketing materials with a great aesthetic eye for visuals combined with laser-precision copywriting. I first had her evaluate my brochure and now want her to rework all of my materials, as she brought so many good ideas to the table!    [less]