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The customer satisfaction value competition has started
If you want to flourish in this day and age on the e-commerce business, you have to be ready to lost everything even before you can make money.
Whenever we are asked on what are our main products at our company, www.affordable-booksonline.com we normally emphasize on value based on customer satisfaction.
There are many challenges to achieve this value over time especially in a highly competitive and complexed world of e-commerce retailing today.
We create this stated value because of our belief in the Japenese system of "JIT" or Just In Time delivery with a value integration. Sometimes, people seem to think that we are absolutely nuts when we have to pay more on the product we deliver to a potential customer. This is because we look into a long term relatioship and not simply a short term immediate profit generation. At the same time, it has been our policy that regardless what, we have to prioritize that stated value between our strategic allies and partners.
It's just like one world of connectivity with the global chain. We believe simply in giving and taking back (of course) especially with strategic allies. Sometimes, competitors seem to think that we are crazy but if our strategic partner e.g. www.alibris.com which has been in support of our causes can save some money, we are indeed creating that customer satisfaction and stated value.
A lot of the old tricks in business does not teach such practices but real gurus knows exactly what these means. Valuing the relationship to a strategic partner is very integral which is why I almost got a heart attack a week ago learning that one of our site links to our affilates have not been working for a while now.
The second integral part based on my own lesson learned over the years is the creation of product quality, features and benefits. I remember the day some years ago after our former company was awarded by the prestigious Frankfurt Show organizers the Design Plus Award for ribbons. This is one of the main reasons why there is one page dedicated to this at our flagship website on affordable booksonline.
It was a very simple product of a floral ribbon but the extensive research, market and design development together with technical assistance from the German government and known merchandising design experts was tremendous.
Followed with that came the ultimately timely delivery and reliability at all cost. A few years ago while reading through community seller forums and discussion threads I simply sighed when sellers complains on not making hardly any money instantly.
If you want to flourish in this day and age on the e-commerce business, you have to be ready to lost everything even before you can make money. However, one's commitment to this service chain value coupled with a well conceived written plan as I have noted in my book, "How do u integrate success in a small business" book will leap you the ultimate rewards you will never imagine.
Yes, it does take time but when the harvest time comes it would be enormous and maybe even your utmost income for life. Even a global recession will not stop an enduring entrepreneur who wants to succeed.
Learn more about the author, Alex Esguerra.
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