Allison Ellis
Children's Media Marketing Consultant & Copywriter

Categories:

Websites:

• Hopscotch Consulting
• Targeting Kids Blog: Youth Marketing Insights

I am an independent marketing and new media consultant specializing in brands that target kids, tweens, teens and their parents. With over 20 years experience in the kid business-- focusing on everything from children's television to consumer products to teen retail to publishing to online safety to mobile marketing-- I've adopted a wide range of industry best practices. Combined with a unique perspective on brand strategy and a socially-responsible approach to marketing to kids, I can help you unlock the magic of your brand and give you the right tools to target kids the right way.

My services include:

BRAND...[more]

I am an independent marketing and new media consultant specializing in brands that target kids, tweens, teens and their parents. With over 20 years experience in the kid business-- focusing on everything from children's television to consumer products to teen retail to publishing to online safety to mobile marketing-- I've adopted a wide range of industry best practices. Combined with a unique perspective on brand strategy and a socially-responsible approach to marketing to kids, I can help you unlock the magic of your brand and give you the right tools to target kids the right way.

My services include:

BRAND STRATEGIES: brand audits; building new and existing brands, brand extensions and sub-brands.

CONTENT DEVELOPMENT: concept and new product development, ideation, copywriting and editing.

MARKET EXPLORATION: customized trend research, competitive analysis, market identification and focus groups.

MULTICHANNEL MARKETING: online marketing, mobile marketing, social networking, blogging, keyword search marketing, print advertising and television/video promotional advertising. [less]

• 
  From Giannina Silverman

  Given on Wed Nov 26, 2008.

  Allison's relevant industry experience and fierce following of the latest and greatest developments in marketing to teens and kids make...[more]

  Allison's relevant industry experience and fierce following of the latest and greatest developments in marketing to teens and kids make her your ideal partner when launching a youth-oriented brand. She is truly cutting-edge. Working with Allison might be the smartest money you'll ever spend.   [less]

Allison's blog