Vicki, I am so passionate about this as a movement! I really believe we can "change" consumers way of thinking just by providing a directory that was easy enough to navigate and had enough services on it. I'd love for parents to get the support they deserve! We rely very heavily on our members to tell us what they need for their specific areas, so please let me know if I can provide you with anything that will help you build this concept in your community. We have all sorts of tools, incentives for referring people, and we are even looking to hire some regional managers for each area to earn a commmission- just a few things to think about. Stay in touch! And feel free to email me directly ally@ourmilkmoney.com. Thanks, Vicki!