I especially liked this piece:

"My friend, Fred Gleeck, always says, "A confused mind ALWAYS says NO," and in this case (well, in any case) I would agree.

Help people not be confused about what it is that you do, who you serve, and how you serve them."

I agree that business representatives must hone their message so that the service to the other person is clear and resonates.

Thanks, Zita!

Amy

Zita, Great information here. I really like your tip for heading off the "bait and switch" by inviting a few others also interested in MY business. It is a more efficient way to operate AND guards against subversive self-promoters. Amy