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Share Your First Website: Quick Tips
Internet Marketing Tips
Getting visitors to come to your site is only a small part in generating new customers and revenue with your Web site. You need to keep them on your site long enough to persuade them that you have the products or services they want.
What are users looking for online?
Information, Services, and Products
The Internet has become so popular because of the convenience and utility it provides. Users can find the best product or service at the lowest possible price with minimal effort. If a potential customer lands on your site, you want to make it as easy as possible for your visitors to find exactly what they are looking for … with good navigation.
What is good navigation?
It doesn’t require special Flash tricks, or Java-scripted mouse over buttons; good navigation is easy to use. PERIOD!
Why do most people visit your site? What are they looking for? What do they want? Use feedback you obtain from keyword results and page view statistics to see where most of your visitors go, and make sure that those pages or information are easy to find.
Don’t hide your merchandise behind ostentatious buttons, images, or graphics.
Analytics reveals how your customers are experiencing your Web site, and good navigation is one of the most important ways to create a positive experience for your visitors.
Bullet Points and Short Sentences.
Provide useful information. Because most users spend under 30-seconds scanning a page, short concise sentences and bullets are highly recommended to give information fast.
Web sites are not active sales agents that can convince users to make a purchase. The online buying experience is much more user-oriented, with the consumer actively seeking information before making a final decision. If you can help customers at this critical phase in the buying process, you are much more likely to win their business.
This information is provided by ASWEBPROS.com, a Greensboro, NC based one stop shop for all internet marketing, website design, hosting, e-commerce and search engine optimization company. Call for information (336) 508-5870 or e mail us at angel@aswebpros.com.
