Anshu 's Biz Talk posts

A great online tool that is absolutely free and helps you to judge your financial performance easily

I keep searching for new and cost-effective ways to analyze my company's performance. I came across an excellent tool at www.fintel.us - Business Scorecard, the basic version of which is absolutely free. No need to worry that you are not a financial management genius - just enter nine accounts from your financial statements and your performance scorecard will appear instantly. This is really helpful for comparing the financial performance and health of your business with competition and industry best performers.

The presentation is concise and easy to understand - it is a snapshot of important financial indicators including liquidity, profitability, efficiency and growth of your company, that are also compared with industry peers and competitors.

I must say it is one of my best discoveries in this realm!

Explore the new ways of getting quality back links for your website!!

Hello All,

Firstly, A Very Happy New Year-2009 l!!

Today, i have completed my link building guide on which i am working from past 15 days..This is a Comprehensive guide so i am not posting it here. Please have a look at http://www.seodoz.com/blog/seo/link-building-guide/

And if you really like it then please leave your feedback on my blog & share it with others.

Thanks

Happy Reading!!

Now, Add Colors & Life to Your Gmail Inbox

Today morning when i opened my gmail i found an exciting feature in it- to set the theme & color for gmail. Now, we can customized our inbox by adding color & diff theme. Gmail team has launched 30 themes , there's a shiny theme with chrome styling, another one that turns your inbox into a retro notepad, nature themes that change scenery over time, weather driven themes that can rain on your mailbox, and fun characters to keep you in good company. There's even an old school ascii theme (Terminal) which was the result of a bet between two engineers -- it's not exactly practical, but it's great for testing out your geek cred. Gmail team has also done a minor facelift to Gmail's default look to make it crisper and cleaner -- you might notice a few colors and pixels shifted around here and there.

Google team is really working hard to bring new features in diff products of Google.

Google has announced it's new Search-based Keyword Tool !!

This new tool gives you keywords that are highly relevant to your site but are not part of your AdWords campaigns. This helps you take advantage of missed opportunities.

The tool is also useful if you don't currently advertise on AdWords. For example, a watch store could discover which watch users are searching for, or a digital camera blog could decide which cameras to review by looking at which camera models attract the most queries. You can view this tool here: http://www.google.com/sktool

Landing Page Checklist/ Guide

Today, I am trying to create a comprehensive checklist or you can say it guide about website landing page so that we can keep some basic points in to mind while working on landing page design.

let’s start creating the Landing Page Checklist ;)

• First & the most important thing is to define your focus or objective before designing the landing page. Identify what action exactly you want from your visitors on your page. You should have some goal like you want your contact form filled or you want newsletter sign ups or the final purchase of product. Your lading page should have the accurate action point which can lead to the achievement of marketing objective. For example, if your marketing objective is to sale some products then your objective would be the “Immediate Sale” and in that case you should highlight the special offerings (if you have any), your USP, any free offer with your products, any discount or guarantee etc. These things will help you to persuade visitors to take the required actions like sigh ups, purchase etc. and at this stage the action point will be a “Buying Button”, so your page must have shopping cart, checkout service or any quick buying buttons on that sales page. All of these services will allow you to make transactions quickly. Agree?

• Don’t forget to define yourself. When a visitor first comes to the website, chances are they want to find out a little more about you. Information about you adds instant credibility to the site. You can create a separate About Us page on your site. It will put a face to your site through profiling your company, business policies, and partners. It will humanize your site to your visitors. It will help visitors to understand the site as a whole. It will work as a way for your readers to know you on a personal level. Otherwise many times it is difficult for visitors to pull out his or her credit card on the spot and make the purchase.

• Try to highlight the undeniable sales points with powerful psychological triggers. This means you should have content a mix of sales points & what visitors will gain from your offering & what they might loose if they don’t. Say for example, if you are selling some cosmetics which cure the acne. Then you should highlight your best selling points like discounts, guarantee, money back guarantee etc. etc., but simultaneously don’t forget to highlight acne as the biggest issue which can harm overall look & personality & what might be the benefits/ results once someone get rid of this problem. These psychological factors are very helpful in getting the conversions or the required actions. You can miss the final sale if you miss any of these 2 things.

• Take care of the information flow. Don’t put information randomly on landing page. All information should be in right context & in an appropriate manner. Visitor should not loose interest or focus …anyhow.

• Also, don’t forget to highlight the alert factor which instantly create the urge for visitors to act immediately like if you have a specific offer for limited period then you can highlight this as “Offer is valid till…” . But don’t create unnecessary hype with misleading or false information otherwise you will loose credibility very soon.

You can find complete checklist on my profile page: http://biznik.com/members/seotech-g/articles/landing-page-checklist-guide

Keywords Research Tools to find out the right keywords

Keyword search is a very important factor in the success of any online marketing campaign. Right keywords selection can boost most targeted traffic to your site.

Keyword Research tools can help you discover topics that people are currently searching related to your niche.

Some popular Keyword Research Tools:

(1) Wordtracker: generates keywords for search engine and website optimization. http://www.wordtracker.com/

(2) Keyword Discovery: compiles keyword search stats from worldwide search engines. http://www.keyworddiscovery.com/

(3) Goodkeywords: downloadable freeware that queries a number of popular search engines to identify good keywords. http://www.goodkeywords.com/

(4) Google Alerts: email updates of the latest relevant Google results based on your choice of topic or keywords. http://www.google.com/alerts

(5) Google Suggest: as you type in a keyword, Google offers suggestions and shows the number of results. http://www.google.com/webhp?hl=en&complete=1

Key Insight: While you may be tempted to write only about the most popular topics, also remember that these topics have the most competition within the search engines--meaning, you are fighting against hundreds or thousands of competitors to get the attention of the market to your article.

Perhaps a better strategy is to focus on the middle to lower “tail” of the market by looking at the 50th-200th most popular keywords or phrases from your keyword research and use them as your basis for your next set of articles. There will be less competition for the ‘long tail’ than the short list of most popular terms and key-phrases.

Tip: Look at how your niche keywords may intersect with a holiday or current event. It’s a great way to pick up current interest traffic!

Best ways to Promote your blog

Here are some tips for you to promote your blog:

• optimize your blog

• Participate in relevant forums

• Start networking with social community sites

• Submit your blog to free blog directories...here are 50 resources

PR: 8 Technorati http://www.technorati.com/

PR: 8 Blogarama.com http://www.blogarama.com/

PR: 7 blogcatalog.com http://www.blogcatalog.com/directory

PR: 7 eatonweb.com http://portal.eatonweb.com/

PR: 7 ping-o-matic.com http://pingomatic.com/

PR: 7 blogtoplist.com http://www.blogtoplist.com/

PR: 6 WeBlogALot.com http://www.weblogalot.com/

PR: 6 BlogHop.com http://www.bloghop.com/

PR: 6 blogdir.com http://www.blogdir.com/

PR: 6 blog-directory.org http://www.blog-directory.org/index.php

PR: 5 blogroll.net http://www.blogroll.net/

PR: 5 biggerblogger.com http://www.biggerblogger.com/

PR: 4 blogrankings.com http://www.blogrankings.com/

PR: 5 Blogged.com http://www.blogged.com/

PR: 5 quickblogdirectory.com http://www.quickblogdirectory.com/

PR: 4 bloglisting.net/ http://www.bloglisting.net/

PR: 5 blogbib.com http://www.blogbib.com/

PR: 5 blogexplosion.com http://www.blogexplosion.com/directory/

PR: 5 addurlblog.com http://www.addurlblog.com/

PR: 4 blogbunch.com http://www.blogbunch.com/

PR: 4 blogsbycity.com http://www.blogsbycity.com/

PR: 4 blogbunch.com http://www.blogbunch.com/

PR: 4 blogflux.com http://dir.blogflux.com/

PR: 4 submitblogs.com http://www.submitblogs.com/

PR: 4 topblogarea.com http://www.topblogarea.com/

PR: 4 emarketingblogs.com http://www.emarketingblogs.com/listings/index.shtml

PR: 4 bloghub.com http://www.bloghub.com/

PR: 7 blogskinny.com http://www.blogskinny.com/

PR: 6 LSBlogs.com http://www.lsblogs.com/

PR: 6 globeofblogs.com http://www.globeofblogs.com/

PR: 6 geekswithblogs.net http://www.geekswithblogs.net/

PR: 6 bloglinker.com http://www.bloglinker.com/

PR: 6 bloggapedia.com http://www.bloggapedia.com/

PR: 6 poweredbywp.com http://www.poweredbywp.com/

PR: 5 2-review.com http://www.2-review.com/

PR: 6 delightfulblogs.com http://www.delightfulblogs.com/

PR: 4 addyourblog.com http://www.addyourblog.com/

PR: 4 blogzdirectory.com http://www.blogzdirectory.com/

PR: 4 blogdirectory.info http://www.blogdirectory.info/

PR: 3 DirBlog http://www.dirblog.com/

PR: 3 blogfolders.com http://www.blogfolders.com/

PR: 3 add-blogs.com http://www.add-blogs.com/

PR: 3 BlogTagstic.com http://www.blogtagstic.com

PR: 3 blogoxide.com http://www.blogoxide.com/

PR: 3 blog-search.com http://www.blog-search.com

PR: 3 blogz-search.com http://www.blogz-search.com/ PR: 3 bloggazines.com http://www.bloggazines.com/

PR: 3 bloggingsmostwanted.com http://www.bloggingsmostwanted.com/

PR: 2 creative-blogs.com http://www.creative-blogs.com/

PR: 2 B4Blogs.com http://www.b4blogs.com/

• start commenting on relevant blogs

• write unique & useful content on your blog. This is the best to get quality traffic.

• Social bookmarking & news sites are another good way to get traffic. Like Del.icio.us, digg etc.

• Use useful plugins on your blog

Certified SEO/ SEM Professional

I am a Google AdWords Certified Professional & having expertise in SEO,PPC, providing SEO strategies, managing campaigns & providing optimum marketing solutions to clients.

My objective of joining this forum is to share knowledge in these areas so that it might help others. Also, growing a network wherein I can use your's expertise and you can use mine, whenever required.