Shared experiences related to content marketing and lead nurturing programs that could be included in a book I'm writing for McGraw-Hill.
Palm Desert, California 92211
I work with B2B companies to help them create contagious content and e-marketing strategies that engage their prospects--from catching their initial attention until they are sales ready. I focus on developing content strategies that work hand-in-glove with overall corporate and product positioning.
I work most often with technology and business services firms who are struggling to optimize how they generate better outcomes with their marketing automation and CRM systems.
I also write the marketing interactions blog (http://marketinginteractions.typepad.com) about all things related to customer-focused marketing communications and online engagement.
Palm Desert, California 92211
Shared experiences related to content marketing and lead nurturing programs that could be included in a book I'm writing for McGraw-Hill.