Hello Fellow Aquarian ie. Sir Jacob:
Consistency is key. Does your business in every way reflect what you are offering, and more importantly, who you are trying to bring in?
Where are you coming from and where would you like to go? How will you have to adjust in order to make this happen?
Solidify your mission and figure out who you really want to work with, then see if your space and everything else that you use to identify your business and service, matches this. People's perception of the space / service may be different than what you intend, or are trying to attract.
Foundation is key and marrying everything to match your intention will make all the difference. A good marketer can help you with this through surveys, market research, strategy, branding and much more. Most notably if they speak the language.
Openings and deals can only do so much, if things don't match or speak directly to your target market, you'll be wasting time and energy, although hopefully enjoying yourself and taking satisfaction in knowing your spreading the light, yes, as it is in the end about the work 0:)
Being profitable, efficient, and actually attracting what you want doesn't hurt either, though. I could definitely assist in making Arcania a success, give me a shout if you'd like to make that happen~
As I am, the Marketing Magus, Avi

