Barbara Breckenfeld
marketing communications

Blue Horse Marketing

Categories:

I guide small business owners to transform their relationship to marketing and business through coaching and strategic marketing workshops. True to my business name, I sometimes include horses in the process (it's called horse-guided learning.)

Emphasizing practical, common sense approaches, I employ plain English, compassion (I'm a small business owner too), and focus to help you set priorities for actions that create results.

In 10 years of consulting, I worked with small and medium sized firms to promote their businesses through their web sites, graphic identities (logo, etc), mailing campaigns, and articles. The work combines strategic, creative, and message/position development...[more]

I guide small business owners to transform their relationship to marketing and business through coaching and strategic marketing workshops. True to my business name, I sometimes include horses in the process (it's called horse-guided learning.)

Emphasizing practical, common sense approaches, I employ plain English, compassion (I'm a small business owner too), and focus to help you set priorities for actions that create results.

In 10 years of consulting, I worked with small and medium sized firms to promote their businesses through their web sites, graphic identities (logo, etc), mailing campaigns, and articles. The work combines strategic, creative, and message/position development, plus a whole lot of writing. I assemble creative teams from a network of graphic designers, web designers, web developers, and others as needed. [less]

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  From Annika Hipple

  Given on Fri Nov 13, 2009.

  In just a short consultation Barbara led me to a major breakthrough in my thinking about marketing. As a writer...[more]

  In just a short consultation Barbara led me to a major breakthrough in my thinking about marketing. As a writer trying to reach several different target audiences I had been struggling with figuring out what I should be focusing on in my new blog (and eventual e-newsletter). I felt as though I needed to be marketing to each of my audiences separately, and it was a bit overwhelming. Barbara helped me strip things down to the essentials and find the spot where all my specializations overlap. By realizing that I didn’t have to be everything to all my target markets all the time, I was able to focus my blog and position myself strategically in a new way.    [less]
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  From Lorayne E. Ham

  Given on Fri Nov 13, 2009.

  Babara is someone you must get to know if you want great marketing ideas for your business. I just attended...[more]

  Babara is someone you must get to know if you want great marketing ideas for your business. I just attended one of Barbara's marketing events and came away with a plan of action to move my business to the next level. I can not wait to implement the plan and then call Barbara for more great advise. I will be hiring barbara for marketing coaching soon. I f you want someone who gets where you are coming from and wants to help you be successful call Barbara, you will benefit from her expertise, wit, talent and knowledge.   [less]
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  From Anne Walker

  Given on Tue Jun 16, 2009.

  Hi Barbara, Thanks again for putting together such a good workshop. I think you and Suzanne did a great job...[more]

  Hi Barbara, Thanks again for putting together such a good workshop. I think you and Suzanne did a great job providing a good set of ideas as well as emphasizing that marketing is an ongoing, creative process.
  Thank you!   [less]
• 
  From Nancy Hogan

  Given on Tue May 26, 2009.

  Barbara's ideas about how to market small business are 100% on target! She has been helpful for my fledgling editing...[more]

  Barbara's ideas about how to market small business are 100% on target! She has been helpful for my fledgling editing practice, and I highly recommend the workshops she conducts in tandem with Suzanne Griscom.   [less]

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