Barbara Breckenfeld
marketing communications

Blue Horse Marketing

I guide small business owners to transform their relationship to marketing and business through coaching and strategic marketing workshops. True to my business name, I sometimes include horses in the process (it's called horse-guided learning.)

Emphasizing practical, common sense approaches, I employ plain English, compassion (I'm a small business owner too), and focus to help you set priorities for actions that create results.

In 10 years of consulting, I worked with small and medium sized firms to promote their businesses through their web sites, graphic identities (logo, etc), mailing campaigns, and articles. The work combines strategic, creative, and message/position development, plus a whole lot of writing. I assemble creative teams from a network of graphic designers, web designers, web developers, and others as needed.

Guide my clients towards clear goals and actions to move their marketing forward.

Whether coaching, facilitating, strategizing, or creating marketing materials, I hold the big idea while implementing the details. As both a strong creative and a good project manager, I call myself a 'creative facilitator.'

I particularly enjoy finding the authentic point of view, message, and voice to tell business stories. Even better, marry images with the words around a strong concept.

I'd like to trade marketing services or coaching for a beautiful, professional photo

Equine facilitated learning, Epona Equestrian Center, Tucson, AZ

Certificate in Integrated Marketing Communications, UW Extension

Bachelor of Fine Arts in Textiles, University of the Arts, Philadelphia

The School of Life, ongoing

Since 2000 I have been helping professional service firms promote themselves through communications and marketing, primarily within the design and construction industry (architects, engineers, contractors, construction managers). Started working with architects in 1996 when I joined NBBJ. I started marketing in the 1980s when I was an owner of a textile design studio.