Beth Yockey Jones
Publisher, writer, small business badass

Yockey Communication, LLC

• http://yockeycommunication.com
• http://6figuresamurai.com

Through my primary business, Yockey Communication, I take companies' ideas from germination through genesis, and at the end birth books. Yockey Communication tells the stories of businesses who want to commemorate a major event, celebrate their legacy, or become more recognized as experts in their field.

Abecedary Press, my secondary business, is a full service, award-winning boutique publishing house. We have produced books for national and regional distribution. I provide publishing consultations to those interested in determining whether self-publishing, on-demand publishing or full service publishing is right for their project.

Not least exciting is my third business, LBMF...[more]

Through my primary business, Yockey Communication, I take companies' ideas from germination through genesis, and at the end birth books. Yockey Communication tells the stories of businesses who want to commemorate a major event, celebrate their legacy, or become more recognized as experts in their field.

Abecedary Press, my secondary business, is a full service, award-winning boutique publishing house. We have produced books for national and regional distribution. I provide publishing consultations to those interested in determining whether self-publishing, on-demand publishing or full service publishing is right for their project.

Not least exciting is my third business, LBMF Consulting. Chris Haddad and I are hard at work on our premier launch, hit us up for more details... [less]

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  From Brandi Pierce

  Given on Thu Aug 7, 2008.

  Beth is incredibly talented and a pleasure to work with.

  Beth is professional, forward-thinking, and very much big picture...[more]

  Beth is incredibly talented and a pleasure to work with.

  Beth is professional, forward-thinking, and very much big picture oriented.

  If you need a book published, you need to hire Beth!   [less]
• 
  From Melissa Coughlin

  Given on Sun Jul 6, 2008.

  Beth is amazing! She is so thoughtful and just bursting with great ideas... Whenever, I want to feel inspired her...[more]

  Beth is amazing! She is so thoughtful and just bursting with great ideas... Whenever, I want to feel inspired her biznik page is where I head!

  Thanks Beth!   [less]
• 
  From Keith Gormezano

  Given on Mon May 5, 2008.

  I'm writing this three months after taking Beth's course on value added pricing in February 2008.

  I wanted to...[more]

  I'm writing this three months after taking Beth's course on value added pricing in February 2008.

  I wanted to see if it had an impact on my one-on-one QuickBooks and Quicken set up, check up, and training business where I come to people's workplaces so they don't have to fight traffic to attend a class.

  It did. This was one of the few paid Biznik events that I have attended. I got more than I paid for. Way more.

  First, I ended up rewriting many of my ads on Craig's List and my web site to talk more about the value and cost savings that I would bring to a client as well as being able to sleep better.

  Second, I increased my fees by about a third (to start) to reflect the savings I could deliver to my clients.

  I based my new rates by calculating that my fee should be equal to at least a ten percent savings or a reduction in costs (such as it took me an hour to fix a problem that would have taken them ten and we bill out about the same.)

  Third, I implemented a minimum three hour rule for my house calls. This has resulted in my getting higher quality clients who understand that quality does not come cheap and that I have a right to make a profit like them.

  Ironically, I have found that most new clients need at least three hours and this allows me to fix most of their problems instead of having them look at their watch.

  Fourth, I started offering unlimited QuickBooks training and support for one year for one employee in one company at the rate of four times my minimum fee.

  As a result, the difference between January (a normal month) and March and April is that I am making 50% more profit and working the same number of hours.

  So the next time Beth offers this course, if you are in a service based industry, you would be very wise to invest your time and money to take the seminar.

  Unless, you'd rather sit in the dark.   [less]
• 
  From Catherine Gronlund

  Given on Fri Apr 4, 2008.

  Today I'm really jazzed about the ideas I got from Chris & Beth's USP workshop last night. Over and over...[more]

  Today I'm really jazzed about the ideas I got from Chris & Beth's USP workshop last night. Over and over again they crafted impactful USP's from the mish mash we brought in. The best three hours I've invested in my business in a long time.

  Thanks Chris & Beth   [less]

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