As always . . . concise and to-the-point.
Nice. Thank you!
As always, a(nother!) insight-full piece on what is arguably the key 'moment-of-truth' where the 'dance' begins . . . for better or worse.
I still remember the meme training you gave me years ago . . . nice to see you've kept the edges sharpened! Good show!
Best . . . Bill
Lindsay, you have a winner!
I echo the sentiment about 'FREE'. By itself, it's meaningless and so overused that it's ignored more than recognized.
Your advice to tie an offer to a tangible outcome the recipient will receive and . . . perceive . . . as valuable is a brilliant insight.
Loved your focus on three simple but powerful qualities of value, urgency and actionable. Excellent and timely for all of us.
Mark -- You are right on the money -- not being personal, not being focused on the 'other' person and not being focused on ONE point.
Wonderful advice. Easily made mistakes. Great article to re-mind us what to do and how to do it better.
Good article, Stacy. You appear to practice what you preach. That's really nice to see! '-)
Keep up the good work!
I echo the appreciation of Richard and Darlin. This is an arcane area of knowledge for most of us but one in which we will face a 'situation' sooner or later.
I especially liked your admonition to consider the costs of defense against the costs of doing nothing. That's an excellent point. Sometimes, we need to put our egos and wallets in the proper perspective when the decision to fight or ignore a copyright infringement must be made.
Thank you. Hearing nice things about what matters never goes out of style.
I think you'd like the PART 2 of this two part article!
All the best,
Rick, always good to read your 'pearls' of wisdom. I echo your advice to 'act like a host'. No one is going to appoint you to that role so it's incumbent on each of us to see the opportunity and seize the moment.
And 'Paying it forward' is essential. The attitude of gratitude that reflects is what helps us recalibrate our relationship compass. Right on the money, Rick!
Donna, I concur with Judy's comments. I've been through the 'overnight' success and it's one of the biggest oxymorons I know of. Nice article. You should be proud for posting this!
1,2,3,6,7,9 . . . all 9 were great, but those hit home harder, for me, than the others.
If you like the reports . . . I'll send you a special one -- just for you. You'll see. Now get back to your bass and make some music! .-)
Brilliant, Daron. Simply brilliant. I give you a '10' for this tight, right-on-the-money (no pun intended) article. Keep up the excellent work!
Judy, A great article! Thank you.
As far as content goes, I've learned that B2B recipients seek novelty over boring factual content IF . . . given an opportunity to choose.
Your advice to seek reader vs. sender centric messages is so obvious but missed so often I'm glad you reminded us of it . . . again. Can't make that point often enough, can you?
And creating 'evergreen' content is a key insight that reveals to a recipient a meaningful basis for a possible relationship with the sender.
Right on, Judy -- as always! '-)
Varju, you've hit on something here, haven't you!
Good thoughts to reflect on and reflect in what I'll be doing more of and less of in 2009. Thank you.
You make some excellent points. Yet. something is missing. For me. Perhaps a follow-up article would be in order.
You have done an excellent job of identifying the issues and symptomatic areas that reveal where we may not be doing as well as we'd like.
Now, could you take some of these -- the most common in your experience -- and provide some specific actions-to-take to better address them?
I think that would be a great article.
Thank you for posting -- very thought-provoking.
Mark -- good points and love your suggestions to create and use a structured approach. Good show. Thank you. Looking forward to the rest of your series. Bill
Dawn's got a good point -- and that 'Guiding Your Web Guy (or, Gal)" has some real merit as the basis for a blog or, a series of micro-articles on the same theme.
So many 'bad' web guys aren't bad . . . but their clients are ignorant of what to look for from the relationship much less ask about to make the most of one.
I concur that you'd be doing a lot of 'us' as well as yourself a great service by crafting such a set of insights. You obviously have the talent . . . do you have the time? Inclination? I hope so. It would be very, very worthwhile to tap your brain on this topic.
Excellent points you make. The whole issue of landing pages is a key factor in making things happen on a website.
Your comment about FOCUS . . . not allowing a visitor to get distracted from the purpose of the page is so true. I believe I see a little Steven Krug in your comments! Right on! '-)
Awesome article, Zeke! Not surprising, but still awesome.
You reflect an uncommon level of common sense. I like that.
I work with designers and one of the more common issues I find is that, as poor as clients can be at asking the right questions of a designer before they start to work with them, designers (you are undoubtedly an exception) aren't suggesting what those questions might be, either.
Net result? Miscommunications and frustrations.
Your article is candid and accurate. Keep up the good work!