Zeke --
As always . . . concise and to-the-point.
Nice. Thank you!
Bill's comments in articles, events, groups, Biz Talk and promotions
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Robert --
As always, a(nother!) insight-full piece on what is arguably the key 'moment-of-truth' where the 'dance' begins . . . for better or worse.
I still remember the meme training you gave me years ago . . . nice to see you've kept the edges sharpened! Good show!
Best . . . Bill
Posted Mar 28, 2009 Playing Marketing Ball: How to Get to First Base by Robert Middleton -
Lindsay, you have a winner!
I echo the sentiment about 'FREE'. By itself, it's meaningless and so overused that it's ignored more than recognized.
Your advice to tie an offer to a tangible outcome the recipient will receive and . . . perceive . . . as valuable is a brilliant insight.
Loved your focus on three simple but powerful qualities of value, urgency and actionable. Excellent and timely for all of us.
Thank you.
Posted Mar 05, 2009 Self Promotion: The Power of Free Products and Services by Lindsay Berger -
Mark -- You are right on the money -- not being personal, not being focused on the 'other' person and not being focused on ONE point.
Wonderful advice. Easily made mistakes. Great article to re-mind us what to do and how to do it better.
Thank you.
Posted Feb 24, 2009 Quitting the "No One Responds to My Offer" Club by Mark Silver -
Doug, I must echo Kate's comment about solid and simple advice here. Nicely done. I appreciated this.
Thank you.
Posted Feb 24, 2009 Velocity's 7-step Social Marketing Action Plan by Doug Kessler -
Thomas --
There is no attachment to your post.
Didn't know if you knew that or not.
Posted Feb 14, 2009 remember card by THOMAS DUFFY -
Good article, Stacy. You appear to practice what you preach. That's really nice to see! '-)
Keep up the good work!
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Kelleen,
X-ray insight, pragmatic advice. Excellent article.
Thank you.
Posted Feb 05, 2009 What’s TARP got to do with it? by Kelleen Griffin -
John,
I echo the appreciation of Richard and Darlin. This is an arcane area of knowledge for most of us but one in which we will face a 'situation' sooner or later.
I especially liked your admonition to consider the costs of defense against the costs of doing nothing. That's an excellent point. Sometimes, we need to put our egos and wallets in the proper perspective when the decision to fight or ignore a copyright infringement must be made.
Good article!
Best,
Bill
Posted Feb 05, 2009 Stopping Copyright Infringement: Five Practical Steps by John Grant -
Tim, Your insightful comments about building both a team and a flow of information re-minds me about the importance of both to the success of my business, too.
Thank you. Good article!
Bill
Posted Feb 05, 2009 Empowering Employees by Tim Nagle -
Gary --
Thank you. Hearing nice things about what matters never goes out of style.
I think you'd like the PART 2 of this two part article!
Check it out at: http://biznik.com/articles/why-i-never-ask-for-referrals-but-i-get-them-anyway-part-2-of-2
All the best,
Bill
Posted Feb 05, 2009 Why I NEVER Ask for Referrals (but I get them anyway) Part 1 of 2 by Bill Doerr -
Rick, always good to read your 'pearls' of wisdom. I echo your advice to 'act like a host'. No one is going to appoint you to that role so it's incumbent on each of us to see the opportunity and seize the moment.
And 'Paying it forward' is essential. The attitude of gratitude that reflects is what helps us recalibrate our relationship compass. Right on the money, Rick!
Thank you.
Bill
Posted Jan 28, 2009 3 Proven Tactics to Actually Build Relationships While Social Networking by Rick Itzkowich -
Donna, I concur with Judy's comments. I've been through the 'overnight' success and it's one of the biggest oxymorons I know of. Nice article. You should be proud for posting this!
Posted Jan 11, 2009 10 Steps to Inexpensively Test the Viability of Your Online Business Idea by Donna Gunter -
1,2,3,6,7,9 . . . all 9 were great, but those hit home harder, for me, than the others.
If you like the reports . . . I'll send you a special one -- just for you. You'll see. Now get back to your bass and make some music! .-)
Posted Jan 11, 2009 9 Critical Sales & Marketing Mistakes that Crush Sales & Income by Daron Powers -
Brilliant, Daron. Simply brilliant. I give you a '10' for this tight, right-on-the-money (no pun intended) article. Keep up the excellent work!
Bill
Posted Jan 10, 2009 9 Critical Sales & Marketing Mistakes that Crush Sales & Income by Daron Powers -
Judy, A great article! Thank you.
As far as content goes, I've learned that B2B recipients seek novelty over boring factual content IF . . . given an opportunity to choose.
Your advice to seek reader vs. sender centric messages is so obvious but missed so often I'm glad you reminded us of it . . . again. Can't make that point often enough, can you?
And creating 'evergreen' content is a key insight that reveals to a recipient a meaningful basis for a possible relationship with the sender.
Right on, Judy -- as always! '-)
Best, Bill
Posted Jan 09, 2009 Why Would Anyone Read Your E-Newsletter?: 6 Tips for Creating 'Sticky' Content by Judy Dunn -
Varju, you've hit on something here, haven't you!
Good thoughts to reflect on and reflect in what I'll be doing more of and less of in 2009. Thank you.
Posted Dec 30, 2008 “Birds of a Feather Flock Together” - Small Business Lessons Learned in 2008 by Varju Luceno -
Jack, Thank you for sharing your story in such a powerful and candid manner. Your heart-felt truths were learned in the trenches and carry immense credibility as a result. You are a blessing. Thank you, again.
Posted Dec 24, 2008 Business of the Future by Jack Fecker -
Marianna --
You make some excellent points. Yet. something is missing. For me. Perhaps a follow-up article would be in order.
You have done an excellent job of identifying the issues and symptomatic areas that reveal where we may not be doing as well as we'd like.
Now, could you take some of these -- the most common in your experience -- and provide some specific actions-to-take to better address them?
I think that would be a great article.
Thank you for posting -- very thought-provoking.
Bill
Posted Dec 21, 2008 Come Here! Go Away! by Marianna Paulson -
Mark -- good points and love your suggestions to create and use a structured approach. Good show. Thank you. Looking forward to the rest of your series. Bill
Posted Dec 21, 2008 Adopting social media for risk-averse companies (Part 1 of 4) by Mark Dunst -
Carlos --
Dawn's got a good point -- and that 'Guiding Your Web Guy (or, Gal)" has some real merit as the basis for a blog or, a series of micro-articles on the same theme.
So many 'bad' web guys aren't bad . . . but their clients are ignorant of what to look for from the relationship much less ask about to make the most of one.
I concur that you'd be doing a lot of 'us' as well as yourself a great service by crafting such a set of insights. You obviously have the talent . . . do you have the time? Inclination? I hope so. It would be very, very worthwhile to tap your brain on this topic.
Best,
Bill
Posted Dec 18, 2008 Is Your Landing Page Working? by Carlos Thomas -
Carlos --
Excellent points you make. The whole issue of landing pages is a key factor in making things happen on a website.
Your comment about FOCUS . . . not allowing a visitor to get distracted from the purpose of the page is so true. I believe I see a little Steven Krug in your comments! Right on! '-)
Posted Dec 18, 2008 Your Baby is Ugly and What is a Landing Page by Carlos Thomas -
Awesome article, Zeke! Not surprising, but still awesome.
Thank you.
Posted Dec 17, 2008 Podcast and Video Marketing – How to Promote Your Business Using Podcasts and Videos by Zeke Camusio -
John -
You reflect an uncommon level of common sense. I like that.
I work with designers and one of the more common issues I find is that, as poor as clients can be at asking the right questions of a designer before they start to work with them, designers (you are undoubtedly an exception) aren't suggesting what those questions might be, either.
Net result? Miscommunications and frustrations.
Your article is candid and accurate. Keep up the good work!
Posted Dec 15, 2008 Four Bad Routes to Getting Your Business Online by John Hooley -
Excellent advice, Sue.
You hit it perfectly in your opening line. You're a professional networker in my book!
Posted Dec 06, 2008 The Formula for Referral Success by Sue Clement
