Bradford Nicoll
Marketing Communications

Websites:

• http://www.bradfordhnicoll.com

Baruch -Zicklin School of Business New York, NY MBA, Marketing 2008

Connecticut College New London, CT BA, English 2001

University of St. Andrews St. Andrews, Scotland English 1999

Harvey Markovitz -Zicklin School of Business

New York, NY

Jan. -May. 2007

Intern-Direct Marketing Designed integrated and interactive, lead generating Business-to-Business campaign for financial services provider ranked #1 on Inc. 500 Fastest Growing Companies list. Proposal awarded Gold Medal in the Direct Marketing Association's Echo competition, as selected by the client and marketing industry experts from 65 entries. Conducted market and competition research to develop brand positioning and market segmentation strategy, and select appropriate mailing lists to reach C-Level decision makers. Wrote and edited marketing proposal and creative copy for promotional materials and direct mail pieces. Assembled all elements of proposal for presentation to client and judges. * Carried out psychographic research to develop promotional offers and target specific media outlets to reach our target audience and appeal to them on both a professional and personal level.

Bratskier&Co.

New York, NY

Sept. - Dec. 2006

Intern- Public Relations Conceived and proposed story ideas to Account Managers. Wrote, edited, and pitched those stories to editors and writers at national media outlets. Brainstormed, compiled follow-up research, and assisted development of PowerPoint and write-up for Request For Proposal. Wrote and edited press releases, selected outlets for distribution, and followed up with editorial contacts at magazines, websites, and television networks. Used Bacon's Mediamap to create and update company databases and contact lists to reveal opportunities that met the needs of specific clients and fit into the schedule of ongoing campaigns.

Hi-Rise Records NYC/Firm&Cleo Promotions

New York, NY

2003-2004

Project Coordinator Produced marketing strategies and promotional schedules of record releases. Created project overviews for use internally and for coordination with external production partners and artist management. Composed mission statement to guide the launch of new subsidiary label; Hi-Rise Soul. Wrote web copy, press releases, and artist bios. Arranged regular updates of company websites with external web manager. Expanded domestic and international marketing outlets, both print and online. Maintained relationships with media partners. Planned, supervised and promoted talent showcase featuring eight performers. Secured participation of, and contribution of marketing premiums by event sponsors.
Structured department budgets and production schedules for album art, promotional materials, and marketing collateral. * Interviewed and hired interns, arranged staff schedules.

SWP Marketing/New York Rangers

New York, NY

2001-2003

Campaign Event Manager Contributed to redesign and enlargement of community outreach program from single vehicle to multi-media trailer. Directed set-up and execution of events, heading teams of up to ten people and reaching audiences of over 10,000 people. Made contact with onsite client, assessed needs of each event and audience, and organized promotional activities accordingly. Performed all activities independent of oversight by client or agency, throughout the Tri-State area and Pennsylvania. * Balanced the needs of event organizers, corporate sponsors, agency clients, and employer.