I've always thought that lowering one'd prices is a risky venture that rarely pays off. Often I'll have package rates/discounts for mixed services and offerings that are commonly viewed as "valuable" to the consumer versus my 'a la carte pricing.

Another point is taking into consideration the value of one's own time when determining pricing. For example, my design work/effort/hours spent isn't effected by a recession or downturn. It remains the same. The focus needs to be on WHY one's prices are where they are, and what value does one bring to the table to justify the cost structure/pricing?

Some more food for thought! Great article, btw! thank you!

!~ B

Looking forward to another great event you two! Fantastic to meet so many local businesses in need of some networking exposure! Thanks so much for round one, now let's hit round two and come out punchin' !!

Sally and Justin - Great event last night!

Thanks so much for putting it together...

for the team at Winestyles for providing the venue...

and to all Attendees, it was a pleasure meeting with as many of you as I could, and I look forward to seeing ALL of you at future events!

Brian Trendler, Trendesigns, 425.420.6513 www.trendesignsnw.com

great topic folks. @ trendesigns, we actually encourage folks to answer this typical question in phases. Phase 1, develop a logo and brand. Phase 2, utilize the resources out there first, such as the 'business page' of Facebook, LinkedIn, Wordpress and more to get the searches and exposure first; especially with so many of our clients being new businesses and entrepreneurials. Phase 3 would be to develop a website, whether through some of the sources in #2, or after 3-6 months of driving starter traffic... then it can all be pointed to the new website that's clean, to the point and effective.

after all of this, the client can then decide on other styles of marketing that can be used for effective door to door, mailers, or website optimization techniques to drive customers to their company!

~ B